SEO Techniques We Use

SEO Strategy on napkin

There’s a bit of a recipe for “Good SEO” but it’s no secret. Like creating anything of value, it takes some time, some diligence and a desire to make it the best.

What do we actually do?

SEO, or Search Engine Optimisation, can sometimes seem a little mysterious and a lot of companies promise things or dazzle you with “tech-speak”. There are a lot of cowboys and one-man-bands out there who either have an outdated understanding of SEO or are just plain wrong and taking your money for doing little.

We are always open and transparent about what we do and when things are wrong or the results are bad we let you know why. Our model for doing SEO is holistic and involves telling you from the outset the potential issues your site faces for ranking from a technical, content and competition perspective.

There are 200+ factors that search engines take into account when ranking websites. We use a mixture of techniques to help get your site ready to rank better:

  • On Page Optimisation
  • Content Strategy
  • Linking Strategy
  • Technical Optimisation
  • Analysis and Optimisation

These five items are a good start to getting your site more visibility in search engines.

On-Page Optimisation

Things we look at include:

  • Title Tag
  • Meta Descriptions
  • Headings
  • Internal Links
  • Image Titles
  • Mobile optimisation
  • Quality Topic-Focused Content
What we don’t do:

  • Hidden or Sponsored Links
  • Keyword Stuffing
  • Black Hat practises
  • Meta Keywords

Content Strategy

A content strategy is part SEO and part Website Optimisation. A well thought out and comprehensive content strategy helps to make your website a rich and helpful experience for your visitors, and in doing this it also assists with SEO by ensuring your site is providing the ‘answers’ that your visitors are hoping to find.

Content Strategy ideas include:

  • Clear, Concise and Compelling Text
  • Great looking images
  • Well presented image galleries
  • Intuitive content layout
  • Balances of Text to images and other content
  • Amount of content on a page
  • Content topic plan
  • Copywriting
  • Video Content
  • Audio Content
  • Animated Content (Flash)
  • Widgets and Gadgets
  • Forms
  • Games
  • Online Applications

As you can see there is a lot of depth you can put into your site by mixing up the type of content you present. In the end the final user experience is what matters because that will be what brings people back to the site.

Linking Strategy

“You can buy 200+ PR 4 links and get your site listed in 8,000 search engines immediately for $299!”

If you ever hear those words then you’ve strayed into the wrong SEO neighbourhood, a neighbourhood overrun by cowboys who will get your site penalised severely by the search engines. Remember that bit about SEO being a long term process?

Nobody wants a “dear john” letter from Google like the one below:

google webmaster tools unnatural link warning

Link building is like any other business networking strategy – you want referrals from other reputable businesses or past customers and your branding needs to be represented in the right places relevant to your business. Buying links and other black hat linking strategies can be like buying advertising in tabloid magazines or other less-than-reputable places.

By combining good internal linking as well as a smart content strategy you should be able to attract links from other sites. We approach relevant sites on your behalf to generate good quality links pointing to your site. We also find relevant and useful directories to add your site to to help with linking and give your branding more visibility. These are just few of the ways we get you healthy and helpful back links.

As a part of our linking strategy we also offer Google My Business optimisation to all eligible SEO clients which greatly helps with local visibility in Google search results, as well as other social media platforms.

Technical Enhancements

We address a number of ‘101’ type technical issues as well as advanced technical enhancements that are often overlooked as a part of Search Engine Optimisation. These include:

  • XML sitemap generation
  • Robots text
  • Content Management System audit
  • Mobile optimisation
  • Page Speed sculpting
  • Site Architecture
  • Redirection of pages
  • Hard & Soft Page Errors
  • Duplicate Content

Basically we keep your site humming and tuned by making sure not only are you getting links, your onpage content is optimised, your content is killer but your site’s inner workings aren’t creating problems for search engines to index and rank your site.

Analysis and Optimisation

The internet keeps growing with over 120,000 sites added daily. This is why SEO is an ongoing process. Each month we look at how the site is performing for the targeted keywords but we also look deeper into new opportunities for growth for the site.

We analyse the results generated from Google Analytics, Google Webmaster Tools and other SEO Tools to determine how your site is performing compared to the past and will send you a monthly update. We then adapt our findings to your ongoing strategy.

Stop losing business and start ranking where you should be! Call us now on 1300 733 088, or drop us a line via our online enquiry form and one of our friendly SEO team will contact you today. With packages starting at only $660 a month, you can’t afford not to…

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