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What happens if you get caught spamming?

I recently wrote a post on the definition of spam in a 21st Century marketing context which touched on the topic of what happens if you get caught spamming in Australia. The process is similar in most western countries. In case you don’t want to read the whole thing, here’s a quick summary:

  1. You generally get an official warning from the Australian Communications and Media Authority first, but;
  2. There are fines of up to $220,000 per day for a first offence for a business entity
  3. Do it again and you risk a range of harsh penalties, you’ll get an infringement notice and we’re talking anything from a few thousand to a few million dollars: read some case studies here

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This entry was posted on Saturday, July 5th, 2008 at 9:41 am and is filed under Email Marketing, Hot Tips, Online Marketing Mistakes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “What happens if you get caught spamming?”

    1. Jason

      July 7th, 2008 at 2:58 pm

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      Ouch, big penalties.

    2. Should You Buy an Email List? » Zakazukha Zoo Online Marketing Blog

      July 21st, 2008 at 9:29 am

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      [...] the ethics and aren’t afraid to piss people off, you’re still likely to get a fine. The consequences just aren’t worth it. Don’t [...]



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