I know you can read, so I’m going to presume you buy books online from time to time. Where would you rather buy The Catcher in the Rye from?

Your Local Bookstore’s Website

or

Amazon

or

Google Products

Answer: Google Products.

Seriously.

Sit down for a second and look at how good Google’s product search tool is.

If you sell ANYTHING online you are competing with Google.

They have a bigger marketing budget than you. They’re not using their marketing budget yet. But they will.

Make sure you know what you’re doing.

Make sure you’re doing something remarkable.