Social Media Marketing Courses on the Gold Coast
You may not know what these are, BUT YOU NEED TO!
As part of our commitment to providing small businesses with the opportunity for online success, e-CBD regularly conducts workshops on a variety of digital marketing topics, from search engine optimisation to email marketing.
Our social media marketing workshops for businesses generated a lot of interest, so we thought we'd put all the great info from the social media evenings in one place. e-CBD will be conducting these events again in the near future - check back regularly to find out when our next workshop will be.
Social Media as a Marketing Tool - Past Courses
- Workshop 1: How to Improve Business Profits with Social Media
- Workshop 2: Social Media Marketing Survival Guide
- Workshop 3: Facebook Advertising Beginners Masterclass
Workshop 1: How to Improve Business Profits with Social Media
April 2010
This workshop covered a range of social media topics including the do's and don'ts of engaging customers via online communities, how to use professional networking sites like LinkedIn to profile your business, as well as how to use Facebook, Twitter, YouTube, Blogs and more to generate more business.
Workshop 2: Social Media Marketing Survival Guide
April 2011
One of our largest workshops to date, the Social Media Marketing survival guide will tell you how to use social media as a marketing tool that's integrated with your current marketing strategies.
Workshop 3: Facebook Advertising Beginners Masterclass
September 2011
This workshop covered everything you needed to know to start advertising on Facebook, from setting up an account, to creating landing pages and how to optimise your ad for highest return. The workshop also discussed the Facebook reporting system and how to analyse your results.
- Introduction to the marketing landscape
- Learn the 10 secrets of generating business from social media
- How to use Facebook / Twitter/ YouTube / Blogging and other social media to drive traffic to your website
- The do's and don'ts of engaging customers via online communities
- How to develop a social media strategy for your business
Top 10 Social Media Marketing Tips
- Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking.
- Set up alerts for your industry (especially if no one is talking about your brand).
- You don’t HAVE to have a Facebook page.
- Use Facebook advertising, it’s cheap.
- Keep an eye on what people near you are saying on Twitter.
- Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs.
- Create a community of interest around what you do. It takes time, but it’s worth it.
- Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better of with Google Ads.
- Use LinkedIn as a networking tool. Join groups and ask questions.
- If you want people to talk about you, be creative (or pay someone who is).
Make social media marketing work for your business today!
Presenter: Matt Granfield
Matt has ten years experience developing digital and marketing strategies for a wide array of organisations in Australia, including some of the biggest. He is Marketing Magazine’s resident ‘Online Marketing Guru’ and is an award-winning writer and a respected authority on online marketing strategy. Matt is recognised by B&T Magazine as one of the top 10 marketing bloggers in the country and has worked with every imaginable industry during his career, but has had a particular focus on the SME, banking and FMCG sectors.
Read the article recently published in the Gold Coast Bulletin.