Heard this statement before? Well, it's wrong...
While Social Media Marketing is an effective tool for brands to engage with their increasing audience on social networks, it's certainly not the only way to send your customers important messages or offers. There is that other day-to-day activity that people do online: Email
Emailing your customers creates personalisation, not to mention that it still provides the highest return on investment than any other form of marketing (read more benefits).
Although email has endurred a bad rap thanks to spam (not the canned meat variety, but the mass, unsolicited sending of emails), most email marketing software helps to remove the spam-factor with tips on writing good subject lines (that won't land your email in the Junk folder), making sure your contact list was legally obtained, and by keeping your email in line with the Spam Act.
All-in-one email marketing software
e-CBD's email marketing software of choice is Campaign Monitor, the perfect platform for business owners looking to send beautiful looking email campaigns, newsletters, special promotions and autoresponders to their contacts and customers.
Manage your database efficiently and view essential statistics about your email campaign including who opened, clicked or forwarded your email. Find out more about Campaign Monitor's features below.
- Build your email campaign with an easy to use interface
- Manage your subscribers and contact lists
- Review campaign statistics and analytics
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
See examples of some of the Newsletters we've designed
Create and send stunning email campaigns.
e-CBD can create you a beautiful email template that's designed to match your website or branding. You can also make your own email campaigns using the step-by-step campaign builder, or choose from and customise over 35 pre-designed email templates. Once you have your email template, adding and editing new content is easy!
Easy contact management.
Add people to your contact lists one-by-one or import a list from any CRM dashboard, email platform or database using a point and click web-based interface. Did we mention you can have an unlimited amount of contact lists?
"Hands free" follow up with autoresponders.
Follow up with prospects automatically and on time using personalised auto-responders while increasing response rates and conversion rates.
Personalise your email campaigns.
Personalise every email you send with your contact's details such as their name, company details, interests and other personal information. Send targeted emails to your contacts based on their interests and previous history using custom filters, list segments and personalization options.
Add subscriber forms on your website.
Generate leads directly from your website by including a signup or subscription form on your site. You can also include a tick box on your regular contact form and have each subscriber automatically added to a new list in Campaign Monitor.
Automatic integrated 'bounce' management.
Processed bounced emails across your lists automatically and even define your own bounce rules.
Track click-throughs and email opens.
Improve and optimise your email campaigns by tracking open rates and click-through rates over time, as well as detailed per-campaign reports and statistics. You can even see where in the world a contact has opened an email using the Worldwide View!
Extensive analytics and data.
You can integrate your campaign with Google Analytics, compare success between email campaigns, track conversions, manage your unsubscribers and bounce list, plus see who opened, clicked, shared or forwarded the emails.
For more information about Email Marketing send us an enquiry or call us on 1300 733 088 to have a chat.