Search Engine Optimisation (SEO) Services from e-CBD
You have a beautiful new website but it is no where to be found in search engines. You've heard of SEO, you kind of know that it's important but have no idea what it's about, who to call or what's involved...
What is SEO?- SEO, PPC, or both?
- Why is SEO important
- The Five Pillars of Good SEO
- Why we're great at what we do
- Tools we use
- Get Started Today
- Our SEO Packages
- Frequently Asked Questions
What is SEO?
Search Engine Optimisation (SEO) is a process & strategy we use to make a website more visible in Search Engine results. We don't pay for advertising on the search engines, that is called Pay Per Click advertising, instead we "optimise" your website so that search engines show your site on the first page of results for relevant searches.
SEO is not magic or a trick to fool search engines into ranking your website. Search Engine Optimisation is quite simply making your site valuable for visitors and therefore making it worthy of ranking in Search Engines.
Things you should consider and understand as an SEO client:
- SEO is a long term strategy and takes time (12 -18 months)
- Good SEO is about getting targeted and qualified traffic to your website, not AS MUCH TRAFFIC AS YOU POSSIBLY CAN
- First page rankings may take 3 - 12 months for certain search phrases
- There are many other businesses competing for ranking
- Google, Yahoo and Bing are not there to promote your business. They make their money by providing the best answer to a query
- Be realistic about the keywords/search terms you think you should rank for
- If you rank highly one week you may not next week – rankings fluctuate
- If your site starts ranking well and attracts lots of visitors, ask yourself is your site ready and what is that traffic going to do?
Often when a business comes to us to have a site optimised the problems are quite obvious. One of the biggest issues is content. The site isn't getting ranked because what’s on the site isn't worth ranking. We often get "But it's my website and people should be able to see it" – but then a visit to their own site lasts less than 10 seconds looking for an answer to a question or for a product or service that they were selling. They might find it too hard to find what they were looking for, not enough information or the information is laid out in a way that doesn't make sense. A search engine ‘crawler’ would see the same thing using a special algorithm to work out what the site is about in 10 seconds and hence cause the site not to rank.
What we do is help make your site valuable to users and therefore valuable to search engines.
SEO, PPC or Both?
Aside from the obvious confusion that Natural and Paid Search Marketing can create (i.e. which results are paid), which service to choose once you understand the two can also be a difficult decision. We’re here to help! Our expert team will determine which type to use or whether you should try both.
But I never click on those Ads ...
Yes but lots of other people do!
Many clients who come in for an SEO consult respond with the words above when we suggest PPC advertising as a strategy or interim strategy to drive quality traffic to their website. The truth of the matter is that approximately 23% of searchers do click on those ads and a good PPC campaign with suitable landing pages, copy and keywords can be a great way to drive quality traffic to your website. Take a look at some of our AdWords case studies to see how we've helped clients harness PPC for bigger profits and quality traffic.
So which is it PPC, SEO or Both?
Here is a comparison of PPC and SEO to help you have a better understanding of the benefits of the two:
SEO |
PPC |
|
Cost |
Initial Costs are similar or higher than PPC |
Consistent Cost Budget |
Suitable for |
All sites |
Most sites but some industries more suitable including:
|
Benefits |
|
|
Cons |
|
|
Why is SEO important?
Right now, this very second, someone is using a search engine to find the types of products or services you provide. A recent Neilsen Survey found that:
- 86% of people have used search engines to find local businesses
- 78% of consumers use the Internet more than they did two years ago
- 52% of consumers use telephone directories less than they did two years ago
- 78% of consumers research a product online before making a purchase using a search engine
- 73% of people prefer to find products and services using search engines than have an advertisement sent to them...
If your website doesn't appear in the first few pages of search engine results, you're losing a lot of business.
Here's why it’s important to rank highly in natural results:
- Rank # 1 in Google for a keyword = 56%+ of clicks
- Rank #5 in Google for a keyword = 4.9% of clicks
- Rank #10 in Google for a keyword = 3% of clicks
- Rank on Page 2 for a keyword = 1% of clicks
If a website ranks on the first page the average click through is 7.8% of 73% or out of 1000 searches 56 people would click a first page entry on average. The higher the better of course but 56 people coming to your website via one search term is still better than none.
The Five Pillars of Good SEO
There's a bit of a recipe for "Good SEO" but it's no secret. Like creating anything of value, it takes some time, some diligence and a desire to make it the best.
What do we actually do?
SEO can sometimes seem a little mysterious and a lot of companies promise things or dazzle you with "tech-speak". There are a lot of cowboys out there who either have an outdated understanding of SEO or are just plain wrong and taking your money for doing little.
We are always open and transparent about what we do and when things are wrong or the results are bad we let you know why. Our model for doing SEO is holistic and involves telling you from the outset the potential issues your site faces for ranking from a technical, content and competition perspective.
We use a mixture of techniques to help get your site ready to rank better:
- On Page Optimisation
- Content Strategy
- Linking Strategy
- Technical Enhancements
- Analysis and Optimisation
These five items are a good start to getting your site ranking better
On-Page Optimisation
Things we look at include:
- Title Tag
- Meta Descriptions
- Headings
- Internal Links
- Image Titles
- Good Keyword Rich Content
What we don't do:
- Hidden or Sponsored Links
- Keyword Stuffing
- Black Hat practises
Content Strategy
A content strategy is part SEO and part Website Optimisation. Basically a content strategy helps you to make your website a rich and helpful experience for your visitors, and in doing this it also assists with SEO for the site.
Content Strategy ideas include:
- Clear, Concise and Compelling Text
- Great looking images
- Well presented image galleries
- Intuitive content layout
- Balances of Text to images and other content
- Amount of content on a page
- Video Content
- Audio Content
- Animated Content (Flash)
- Widgets and Gadgets
- Forms
- Games
- Online Applications
As you can see there is a lot of depth you can put into your site by mixing up the type of content you present. In the end the final user experience is what matters because that will be what brings people back to the site.
Linking Strategy
"You can buy 200+ PR 4 links and get your site listed in 8,000 search engines immediately for $299!"
If you ever hear those words then you've strayed into the wrong SEO neighbourhood, a neighbourhood overrun by cowboys. Remember that bit about SEO being a long term process?
SEO linking is like any other business networking strategy. You want referrals from other businesses and past customers and your branding needs to be represented in the right places suitable to your business. Buying links and other black hat linking strategies can be like buying advertising in tabloid magazines or other less-than-reputable places. By combining good internal linking as well as a smart content strategy you should be able to attract links from other sites. We approach relevant sites on your behalf to have good quality links added pointing to your site. We also find relevant and useful directories to add your site to to help with linking and give your branding more visibility. These are just few of the ways we get you healthy and helpful back links.
Technical Enhancements
We address a number of 101 type technical issues as well as advanced technical enhancements that are often overlooked as a part of Search Engine Optimisation. These include:
- XML sitemap generation
- Robots text
- Page Speed sculpting
- Site Architecture
- Redirection of pages
- Hard & Soft Page Errors
- Duplicate Content
Basically we keep your site humming and tuned by making sure not only are you getting links, your onpage content is optimised, your content is killer but your sites inner workings aren't creating problems for search engines to index and rank your site.
Analysis and Optimisation
The internet keeps growing with over 120,000 sites added daily. This is why SEO is an ongoing process. Each month we look at how the site is performing for the targeted keywords but we also look deeper into new opportunities for growth for the site.
We analyse the results generated from Google Analytics, Google Webmaster Tools and ranking reports to determine how your site is performing compared to the past and will send you a monthly update.
Why we are great at what we do
If you want your website to be visible in search engines, you need a professional Search Engine Optimisation team working for you to deliver results. e-CBD provide a search engine optimisation service that is second to none in quality and results. Find out why you should go with us for SEO:
- We are honest, transparent, and will do the right thing for your site
- We are realistic, and give you realistic expectations
- SEO is always changing, so we are always researching the latest in industry developments
- We have over ten years combined experience in SEO
- A dedicated team of professionals with post-graduate qualifications in marketing and information technology
- Prices from as little as $300 a month
Read detailed SEO case studies about how e-CBD have helped other businesses perform better in search engines. If your a local Gold Coast business you should find out more about our local Gold Coast SEO services.
Tools we use
We have the tools and we know how to use them. Here is a run down of the tools and what we do with them to help your site rank better:
Google Keyword Tools
This is a handy tool for working out what keywords you should be targeting for your site. We also use this tool for Google AdWords Pay Per Click advertising. We interpret the results from this tool conservatively and make sure we have a broad picture of the "theme keywords" that will bring the right kind of people to your site.
Google Webmaster Tools
This is a very important tool for determining the success of your site at presenting itself accurately. It also helps to tell us if there are technical issues with the site that are causing problems with search engines indexing and ranking your site.
Google Analytics
This tool helps us to track how visitors are getting to and then interacting with your site. We can find out what keywords are bringing the most visitors or which keywords are bringing people but causing them to leave (bounce) because they didn't find what they were looking for. We can find out where visitors are from down to the city, which pages are the most popular and many more pieces of information to help us better target our SEO efforts.
Get started with SEO Today...
Stop losing business and start ranking where you should be! Call us now on 1300 733 088, or drop us a line via our online enquiry form and one of our friendly SEO team will contact you today. With packages starting at only $300 a month, you can't afford not to...