Iconic Gold Coast pie shop and bakery
Goldsteins Pie Shop & Bakery is an iconic bakery franchise on the Gold Coast, the first of which was established in 1944 as Busy Bees Cake Shop in Roma Street, Brisbane. Since then, Goldsteins has grown to become one of the most popular bakeries on the Gold Coast, with 17 stores selling their legendary pies, cakes, pastries and coffee.
Background on the Project:
After a complete rebranding of the Goldsteins logo and brand personality through Verg Advertising in order to maintain a fresh and memorable brand identity, e-CBD were approached to redesign and upgrade the existing Goldsteinâ€™s website. The goals of the website were to encompass the new logo and branding elements, while building the site in an easy-to-use, open source and global standard content management system so that the Goldsteins staff can edit the site easily.
e-CBD also developed a cake ordering system so that customers can view the range online, make their order and pick it up from their closest Goldsteins store. And to make finding the closest Goldsteins easy, we included a â€˜Locationsâ€™ page that lists each store along with a map to their location.Â Finally, a staff administration area was installed so that important company documents and information can be readily available for staff across all store locations.
e-CBD also provide Gold Coast SEO services for Goldsteins to ensure the website is ranking highly within search engines for relevant keywords such as 'Birthday Cakes Gold Coast' and 'Gold Coast Bakery'.Â
Read a full case study on what e-CBD did for Goldsteins.
|Location:||Gold Coast, Australia|
|Solutions:||Content Management System|