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Client: Living Gems

Living Gems provide international award winning communities for over 50s, and came to e-CBD with the need to boost their online presence and generate interest in their resorts.

Client Profile

Living GemsLiving Gems are an award winning provider of retirement resorts for over 50s. Already with a number of established resorts in South East Queensland, Living Gems have been growing rapidly, building new resorts in key locations throughout Queensland. including Brisbane, the Sunshine Coast and Toowoomba.

What e-CBD did for Living Gems

Living Gems screenshotLiving Gems came to e-CBD to not only redesign their existing website, but to provide a total digital solution to all of their online needs.

At the time Living Gems had a much smaller online presence and their website did not truly reflect the high quality homes and facilities that their luxurious resorts offered to residents, and it was time to show their visitors that Living Gems were ahead of the curve not only in their building and design principles, but also in the way that they communicate this message and interact with their customers.

Living Gems Google+ PageWith this in mind, e-CBD designed Living Gems a website that focused on these major aspects - lead generation, presentation of information and ability to adapt the website as the brand grows its portfolio. e-CBD also planned and executed an ongoing online marketing strategy that incorporated SEO, AdWords and Social Media Marketing to capture their audience and facilitate lead generation through the website.

In addition to this, e-CBD designed and developed a feed that integrated "MyDesktop" with so that the website could incorporate a live property feed showcasing Living Gems' homes for sale.

e-CBD have since created a stand-alone website for a luxurious new boutique resort, Crystal by Living Gems, with similar features and functionality, although incorporating a more premium look and feel to match the premium homes for sale at this resort.

Specific Solutions

Web Design & Development

Social Media Marketing

Search Engine Optimisation

Search Engine Marketing