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Client: Goldsteins Bakery

The iconic Goldsteins Bakery wanted a modern website that was beautiful, functional & search engine friendly. We created a site that met all of their requirements.

Client Profile

Goldsteins LogoGoldsteins Pie Shop & Bakery is an iconic bakery franchise on the Gold Coast, the first of which was established in 1944 as Busy Bees Cake Shop in Roma Street, Brisbane.

Since then, Goldsteins has grown to become one of the most popular bakeries on the Gold Coast, with 17 stores selling their legendary pies, cakes, pastries and coffee.

What e-CBD did for Goldsteins Bakery

Branding & Web Design

After a complete rebranding of the Goldsteins logo and brand personality through Verg Advertising in order to maintain a fresh and memorable brand identity, e-CBD were approached to redesign and upgrade the existing website for Goldsteins. The goals of the website were to encompass the new logo and branding elements, while building the site in an easy-to-use, open source and global standard content management system so that the Goldsteins staff can edit the site easily. Cakes from Goldsteins Bakery

Flexibility, interactivity and database building were key elements of the site. A signup form was installed that feeds to an email marketing system to build upon the Goldsteins fan base, as well as a rotating banner on the home page to create movement and to feature new products, upcoming competitions or new store openings.

e-CBD also developed a cake ordering system so that customers can view the range online, make their order and pick it up from their closest Goldsteins store. And to make finding the closest Goldsteins easy, we included a ‘Locations’ page that lists each store along with a map to their location.

A staff administration area was installed so that important company documents and information can be readily available for staff across all store locations.

Internet Marketing

e-CBD have also looked after Goldstein's Search Engine Optimisation since the launch of the new website, with a considerable improvement in the site's visibility in search engines for a wide variety of relevant phrases.

SEO case study for Goldsteins

View more SEO case studies to get an idea of the results we can achieve for your website.

Technical Specifications

Client: Goldsteins Bakery
Industry: Bakery
Location: Gold Coast, Australia
Completed: August, 2012
Technology: Standards Compliant xHTML, Standards Compliant CSS, Javascript, PHP/MySQL
Solutions: Content Management System
Web Address: www.goldsteins.com.au