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Client: Big Cat Reality

Big Cat Reality provide legendary scuba diving trips in Queensland's Moreton Bay. Read what e-CBD have done for Big Cat Reality's web presence below:

Client Profile

Big Cat Reality LogoBig Cat Reality is the premier liveaboard scuba diving boat in Queensland and their amazing weekend dive trips in the Moreton Bay Marine Park are considered legendary by divers from around the world.

The boat visits some of the most spectacular reefs, islands and wrecks in Queensland, the crew are experienced and hilarious, the scenery is amazing and it's one of the best-value scuba diving trips in the country.

What e-CBD did for Big Cat Reality

Web Design & Development

e-CBD have looked after Big Cat Reality's web work for a number of years, having designed their website and advised on numerous digital strategies for the brand.

Rocket DealsIn 2011, e-CBD developed a customised 'Group Deal' system - Rocket Deals - which was based off the Groupon model. When Big Cat Reality would add a new deal, customers had a certain amount of time to book for the trip, with a miminum number of 'spots' required for the deal to be on.

The deals were also integrated with Facebook so divers can Share the deal after booking.

Social Media Marketing

Big Cat Reality is a great example of how a small business can use social media marketing with great success. Big Cat Reality clients are a pre-packaged social network just screaming for a place to converge. Scuba divers go away for a weekend with like-minded individuals, become friends, and every moment is documented. Naturally they like to share their memories and keep in touch with their new friends, and Facebook provided the perfect medium to do so.

Big Cat Reality had also already been tagged in half a dozen brilliant YouTube vidoes without them even knowing about it, and it didn't take much to create an official Big Cat Reality YouTube channel and start collating the videos together.

Search Engine Optimisation

Technical Specifications

Client: Big Cat Reality
Industry: Tourism
Location: Brisbane, Queensland
Completed: 2008
Technology: Standards Compliant xHTML, Standards Compliant CSS
Solutions: Content Management System, Search Engine Optimisation, Google Analytics, Social Media Marketing, Customised Deal System
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