Client: Big Cat Reality
Big Cat Reality provide legendary scuba diving trips in Queensland's Moreton Bay. Read what e-CBD have done for Big Cat Reality's web presence below:
Big Cat Reality is the premier liveaboard scuba diving boat in Queensland and their amazing weekend dive trips in the Moreton Bay Marine Park are considered legendary by divers from around the world.
The boat visits some of the most spectacular reefs, islands and wrecks in Queensland, the crew are experienced and hilarious, the scenery is amazing and it's one of the best-value scuba diving trips in the country.
What e-CBD did for Big Cat Reality
Web Design & Development
e-CBD have looked after Big Cat Reality's web work for a number of years, having designed their website and advised on numerous digital strategies for the brand.
In 2011, e-CBD developed a customised 'Group Deal' system - Rocket Deals - which was based off the Groupon model. When Big Cat Reality would add a new deal, customers had a certain amount of time to book for the trip, with a miminum number of 'spots' required for the deal to be on.
The deals were also integrated with Facebook so divers can Share the deal after booking.
- Designed a website for Big Cat Reality.
- Developed a customised Rocket Deals system based off the Groupon model.
Social Media Marketing
Big Cat Reality is a great example of how a small business can use social media marketing with great success. Big Cat Reality clients are a pre-packaged social network just screaming for a place to converge. Scuba divers go away for a weekend with like-minded individuals, become friends, and every moment is documented. Naturally they like to share their memories and keep in touch with their new friends, and Facebook provided the perfect medium to do so.
Big Cat Reality had also already been tagged in half a dozen brilliant YouTube vidoes without them even knowing about it, and it didn't take much to create an official Big Cat Reality YouTube channel and start collating the videos together.
- Established a hugely successful social networking presence on Facebook
- Set up a YouTube channel
- Developed email alert system
- Advised on social media marketing strategy
- Implemented tracking measures to determine estimated ROI
Search Engine Optimisation
- Ensured the organisation has a highly visible presence across major search engines for a range of relevant keywords.
|Client:||Big Cat Reality|
|Technology:||Standards Compliant xHTML, Standards Compliant CSS|
|Solutions:||Content Management System, Search Engine Optimisation, Google Analytics, Social Media Marketing, Customised Deal System|