As part of our commitment to providing small businesses with the tools and training for online success, e-CBD regularly conducts online marketing courses on a variety of digital marketing topics, from search engine optimisation to email marketing.
Our social media marketing courses for businesses generate a lot of interest, so we thought we'd put all the great info from the social media marketing learning and training sessions in one place. e-CBD will continue to present these events again in the near future - check back regularly to find out when our next workshop will be.
Can't wait for the next workshop? Need help with Social Media Marketing now?
Social Media as a Marketing Tool - Past Courses
- Social Media Strategy 2014 - Oct 2013
- Facebook & Mobile Apps + Responsive Design - Oct 2013
- Social Media Marketing 101 - Apr 2013
- Facebook Business Page Setup - Apr 2013
- Facebook Advertising - 2012
- Facebook & Twitter for Business - 2012
- Facebook Advertising Beginners Masterclass - 2011
- Social Media Marketing Survival Guide - 2011
- How to Improve Business Profits with Social Media - 2010
- Top 10 Social Media Tips
October 2013 - Luke Garfield
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
October 2013 - Nick Fritzkowski
Hear valuable insights into Facebook applications and the vast number of things you can do with them, mobile applications (and how to turn your existing website into an app) as well as that term we're sure you've been hearing around the block, Responsive Web Design.
April 2013 - Luke Garfield
Luke's presentation explained what is required to be successful with Social Media Marketing in 2013 - first things first, make sure your strategy is designed to fulfil your website goals.
April 2013 - Nick Fritzkowski
e-CBD's lead developer Nick explained the steps involved in creating a business Facebook page, with advice on extra apps and customised features that you could employ, as well as a quick guide to using Facebook's admin panel.
April 2012 - Luke Garfield
Guide to Facebook Advertising, with methods, tips and examples to how create great ads without wasting your advertising budget.
April 2012 - Jesse Palmer
This workshop delved into the world of Facebook and Twitter for business, including how to use these tools within your marketing strategy to increase engagement, and advice on enhancing your online profile through social media.
September 2011 - Luke Garfield
This workshop covered everything you needed to know to start advertising on Facebook, from setting up an account, to creating landing pages and how to optimise your ad for highest return. The workshop also discussed the Facebook reporting system and how to analyse your results.
- Introduction to the marketing landscape
- Learn the 10 secrets of generating business from social media
- How to use Facebook / Twitter/ YouTube / Blogging and other social media to drive traffic to your website
- The do's and don'ts of engaging customers via online communities
- How to develop a social media strategy for your business
One of our largest workshops to date, the Social Media Marketing survival guide will tell you how to use social media as a marketing tool that's integrated with your current marketing strategies.
This workshop covered a range of social media strategy topics including the do's and don'ts of engaging customers via online communities, how to use professional networking sites like LinkedIn to profile your business, as well as how to use Facebook, Twitter, YouTube, Blogs and more to generate more business.
- Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking.
- Set up alerts for your industry (especially if no one is talking about your brand).
- You don’t HAVE to have a Facebook page.
- Use Facebook advertising, it’s cheap.
- Keep an eye on what people near you are saying on Twitter.
- Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs.
- Create a community of interest around what you do. It takes time, but it’s worth it.
- Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better of with Google Ads.
- Use LinkedIn as a networking tool. Join groups and ask questions.
- If you want people to talk about you, be creative (or pay someone who is).
Presenter: Luke Garfield
Luke has had 8 years of online marketing experience - first as a manager for a hardworking Australian rock act and now more recently in the more refined field of SEO and SEM. Luke has an all-round and creative approach to internet marketing. He is not only an expert at larger picture strategy but also isn't afraid to get his hands dirty in the technical working of a site. This gives him valuable insight into online marketing from all angles.