Case Study: FKP

Client Profile

One of Australia's largest property developers, FKP has projects spanning the length of the eastern seaboard. A leader in the industry, FKP originally came to e-CBD to handle the social media strategy and search engine marketing and optimisation of their latest development The Milton Apartments, with the goal to increase the rate of apartment sales through registrations of interest.

What e-CBD Did for FKP

e-CBD works closely with FKP's marketing and corporate communications departments to develop social media and search engine strategies and implement campaigns designed to boost community engagement and sales.

Specific Solutions

Social Media Marketing

• Developed a comprehensive targeted Facebook advertising campaign.
• Integrated an enquiry form on The Milton Facebook page.

Search Engine Marketing

• Currently performing search engine optimisation on The Milton website so that it ranks for a variety of highly competitive and relevant keywords including 'Brisbane Property Development' and 'Brisbane City Apartments For Sale'.
• Developed a targeted Google Adwords campaign aimed at increasing the number of apartment sales and enquiries.

Web Design

• Designed and developed a Milton landing page for the Google Adwords campaign.
• Currently designing a Milton community portal.