Overview

Prudential Real Estate needed to update their existing website with new branding and a clean, simple navigational structure, while streamlining the process for online property listings within their growing portfolio. Read how we helped to achieve this.


Prudential Real Estate negotiates the sale of almost 500 properties per year in Sydney’s southwest. They also manage a growing portfolio of properties with a combined value of one billion dollars and are expanding their unique brand of successful, systems-based, customer oriented real estate agency to suburbs throughout Sydney and beyond. The number of properties they deal with on a daily basis was increasing by the day, and the need arose for a more efficient system of promoting these properties through their website and other digital platforms.

Client

Prudential Real Estate

Project

Website redesign and custom development for more efficiency and user experience.

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Industry

Real Estate

Location

Sydney South West

Completed

2015

Solutions

Website Design & Ongoing Updates, Web Hosting, Custom Web Development and Integrations.

Technology

Custom Bulk Real Estate Listing Feed & Integration With Website, Content Management System, Mobile Responsive Design, Standards Compliant xHTML, Standards Compliant CSS, Javascript, PHP, MySQL

Website

www.prudential.com.au

Solution:

Real estate agency Prudential came to e-CBD not only for a custom website redesign, but also seeking a solution for the amount of time spent by their staff uploading properties for sale on various real estate websites.

We rebuilt their website and incorporated a system using MyDesktop and their 'Multi Site Bulk Upload' feature, which allows each of their properties to easily feed through to websites such as RealEstate.com.au and Domain from one dashboard.

For the user, there are separate search functions for rental properties and sale properties, utilising an easy to manage database system. Customised online forms were also added for repair requests, rental appraisals and property alerts, ensuring each form is delivered to the correct person straight away, thus minimising administration time. The site functionality was also carefully structured in a way that guaranteed flawless usability across multiple devices and screen sizes.

Increasing efficiency and saving our client a considerable amount of time, this system has since been applied on a number of our client’s websites in the real estate industry.

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