Overview

GCCEC wanted to update their existing website with a fresh new approach to their digital activities.


The GCCEC is an iconic venue of choice for thousands of major exhibitions, conferences, conventions, concerts and sporting events on the Gold Coast. e-CBD redesigned the GCCEC website a few years ago, though the client wanted to step into 2017 with a fresh new look. e-CBD modernised the GCCEC home page design and helped with a new approach to their digital activities.

Client

Gold Coast Convention & Exhibition Centre

Project

Redesign & refresh of GCCEC website, email newsletters and Search Engine Optimisation

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Industry

Events

Location

Broadbeach, Gold Coast

Completed

2017

Solutions

Website Design, Web Hosting, Newsletter Design, Dynamic News and Event Feed, Event Planner, Search Engine Optimisation, Conversion Rate Optimisation.

Technology

Content Management System, Event System, Mobile Responsive, Standards Compliant xHTML, Standards Compliant CSS, Javascript, PHP, MySQL.

Website

www.gccec.com.au

Solution:

For a captivating first impression, the home page has been opened up to utilise space more effectively, with scrolling and stretching features to maximise the impact of information depending on the viewing platform. For a flawless transition, the site automatically detects which device visitors are using and adjusts the width and format to display beautifully across desktop screens, tablets and mobiles.

Below the main banner image, the custom event guide works by pulling in upcoming events from the various categories, such as concerts, conventions, and expos, and has been revitalised by utilising a full width design that draws potential visitors and links off to the respective event for more information and ticket purchases. Custom development allowed news items and upcoming events to dynamically feed into the “What’s On” section through a rotating carousel system, ensuring up to date information is always present and available.

The interactive Event Planner allows potential event organisers to easily work out the type of space needed for their event, making use of a unique drop-down system incorporating event type and number of expected attendees, that then links off to respective areas of the site to help work out which room or rooms are most appropriate.

More recently, e-CBD have also provided comprehensive Search Engine Optimisation services targeting competitive phrases with highly successful results.

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