Overview

e-CBD worked closely with Aussie Car Loans to grow their digital presence, incorporating a website redesign, new application system and internet marketing services across their range of divisions.


Aussie Car Loans is one of the largest auto finance brokers in Australia. Their brand encompasses a number of divisions, namely Aussie Bike / Boat / Leisure / Truck / Equipment & Personal Loans. With access to a wide panel of lenders, Aussie Car Loans are able to provide a tailor-made finance package to their applicants, be it for a personal loan or business loan.

Client

Aussie Car Loans

Project

Redesign of Aussie Car Loans’ suite of websites, development of new application system, and extensive digital marketing efforts covering SEO, AdWords, social media marketing & email newsletter strategy.

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Industry

Finance

Location

Sydney (Head Office)

Completed

2016 and ongoing

Solutions

Website redesign, Web Hosting, Custom Development, Search Engine Optimisation, Google AdWords Management, Social Media Marketing, Content Strategy & Writing, Email Marketing Strategy, Monthly Reporting, Conversion Rate Optimisation

Technology

Content Management System, Custom Application System, Mobile Responsive, Standards Compliant xHTML, Standards Compliant CSS, Javascript, PHP, MySQL.

Website

www.aussiecarloans.com.au

Solution:

e-CBD has been looking after the entire digital portfolio for Aussie Car Loans and their subsidiary brands since 2014, incorporating web design and development, website hosting and our full suite of internet marketing services.

Most significantly, we recently re-developed their loan application system, with the goal to achieve a better balance between user experience and what was legally required for their loan administration process. The application was redesigned and the entire process simplified to a single-page application instead of a three-step application.

The roll out of this streamlined, mobile-friendly application across Aussie's group of websites proved to be incredibly successful with a considerable increase in the number of applications made through the websites after the implementation.

Each of the Aussie Car Loans websites have now had complete redesigns, rolled out over a period of 18 months to minimise any disruption to site performance. This is incorporated with a modern and holistic marketing strategy designed to increase brand awareness as well as organic traffic to the website and leads (applications).

e-CBD are also actively advising on video and content strategy to complement their social media and email marketing.

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