Monday 31 August 2009: Virgin Blue Airlines is celebrating turning nine years old with $9 seats on sale across a range of routes in the first of what the airline says will be regular ‘Twitter’ sales. The $9 ‘Tweet seats’, priced deliberately at less than a bottle of birthday champagne, will only be available on the Virgin Blue Twitter website – www.twitter.com/virginblue.
blah blah blah blah…
Virgin Blue Group Chief Executive Officer, Brett Godfrey, said, “This is a bit of fun and also a bit of an experiment trialling distribution through one of the latest forms of social media.
“Our marketing team has been closely watching worldwide consumer trends in markets where travellers are already social media savvy and we see Australians fast developing a following for Twitter as a source of the latest information regarding a wide range of products and services including airline news.
“With the current trend in real time news and information we expect the fares will be snapped up quickly,” Brett Godfrey finished.
To follow Virgin Blue on Twitter and take advantage of the “tweet seats”, check out www.twitter.com/virginblue.
This Twitter thing is really catching on…