Crazy isn’t it!
And here’s what we sent the press:
Hey Hey It’s Saturday’s reunion show steamrolled the debut of Celebrity Masterchef Australia in an online ratings whitewash last night, reaching a peak of almost 7,000 Twitter conversations an hour versus 1,600 for Masterchef.
The data, collected by Brisbane-based social media monitoring company Dialogix (http://www.dialogix.com.au) showed that Twitter users mentioned the words “Hey Hey It’s Saturday” and tagged conversations with the hashtag #HeyHey more than 22,000 times while the show screened.
Celebrity Masterchef Australia generated 2,740 Twitter conversations, or less than 15% of Hey Hey It’s Saturday’s total.
The influx of tweets made Hey Hey it’s Saturday the number one trending topic on Twitter, which attracted global attention from the social network’s 19 million followers*.
The #HeyHey tag then became popular with American users throughout the night who noticed the trend and began using the words #HeyHey in unrelated conversations.
Dialogix Director Matt Granfield said Hey Hey It’s Saturday’s Twitter success was given a boost early on in the day when host Daryl Sommers (http://twitter.com/darylsomers) joined the network. His first tweet was “make sure you tweet about Hey Hey tonight, using the hashtag #heyhey”.
“Traditional TV ratings give you the number of people who watched a program, but if you measure people who spoke about a show on Twitter you get a better analysis of who actually ENGAGED with the show,” Mr Granfield Said.
“The show had more than 200,000 Facebook fans on the day it went to air and messages were posted on that network alerting people to the fact that host Daryl Somers had just joined Twitter. Within 24 hours Daryl had 1,383 followers.”
Twitter is the fastest-growing social network in Australia with around 800,000 unique Australian users each month.