Click-To-Call: 07 5531 3810

Sorting the Wheat from the Chaff


Take this bit of real-life dialogue which was recently published online:

“I want to add my voice to the growing chorus of Australians who realise that the big giant Telco in the Sky (Telstra) really does suck, have really been the cause of Australia’s useless position in the world telecommunication market place and are extraordinarily guilty of putting NOTHING in front of their own profit and monopoly for too long. And it is all of us that pay the price of that selfishness.”

If you worked in Telstra’s marketing department you’d probably want to respond, but think about how different your reply would be if you knew the comment came from:

  • Sol Trujilo
  • The Editor of The Financial Review
  • A Telstra Call Centre Employee
  • A Telstra Customer with a blog about telecommunications that was read by 2,000,000 subscribers every day
  • A Twitter feed from a mobile phone user with 2,000 followers and 2,000 Facebook Friends
  • An Optus Media Release
  • Me
  • My kid sister who has no friends, but has just discovered Twitter
  • A Maverick Politician

There are billions of coversations happening online. How are you going to sort the wheat from the chaff?

This entry was posted in Social Media and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *