I had a ball speaking at Social Media Club Sydney’s measuring social media event last night. I’d describe the sound as shabby, but shabby sounds kind of soft and warm, like a pile of clothes lying next to an over-flowing Vinnies bin. The audience could be forgiven for thinking we were in Town Hall station, or as @leehopkins put it ‘I’ve heard better train announcements’. Nevertheless, the organisers did a great job pulling everything together under trying conditions and it was a pleasure to meet so many wonderful people.
The brief I had was to spend no more than 5 minutes talking about measuring social media in general using a Powerpoint presentation. I’m not sure what the audience was expecting, and I didn’t know what level of knowledge to assume, so I put together a quick presentation detailing how advertising, PR and Digital campaigns have traditionally been measured and how you can apply similar metrics to social media.
Drop me a line if you’d like to discuss!