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Definition of Social Media Marketing


Someone asked me for a definition of social media marketing this morning. I had to pause for a second, but eventually came up with this:

“Social media marketing is engaging people in online dialogue and using those conversations to exchange value.”

I’m going to run with that for now. I haven’t seen a consensus on the definition anywhere else.

Next up: elevator pitch.

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One Response to Definition of Social Media Marketing

  1. Pingback: Kirrihill Wines: Calculating Social Media Marketing ROI » Zakazukha Zoo Online Marketing Blog

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