Olive Riley loved the Internet and had hundreds of friends all over the world, but she didn’t have a Facebook account. She didn’t have a MySpace either. In fact, it was impossible for Olive Riley to have a Facebook account because she was born in 1899 and Facebook’s sign-up process only accepts people born after the year 1900, MySpace won’t let anyone over 100 join. Olive did, however, have a blog, and a YouTube account. Her tragic death over the weekend will probably lower the average age of social media users, but not by as much as you think.
A recent survey by Deloitte & Touche found that 43% of Internet users over 61 spent time sharing photographs with people. 36% watched and read personal content created by others. The average blogger is a white, 37-year-old male. 38% of Facebook users are over 35. More than 67% of MySpace users are 26 or over.
Don’t let anyone tell you social media is a youth phenomenon. Everyone is paying attention.