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Six Questions with Seth Godin


He’s the most popular blogger on the planet, a former Yahoo! executive, a successful entrepreneur and one of America’s most sought-after and entertaining speakers. He’s sold more books than just about anyone who hasn’t written about teenage wizards and won acclaim from critics and fans around the world. His Free Prize Inside book was a Forbes Business Book of the Year in 2004, Purple Cow sold over 150,000 copies in more than 23 printings in its first two years of release and Unleashing the Ideavirus is quite likely the most popular ebook ever written. He’s the man Google turn to when they want advice and if you want an opinion on marketing, you won’t find a more well-rounded one than his. Godin’s latest book Tribes is on the shelves now.

Zakazuka Zoo wanted to ask him six questions and here’s what he had to say:

You’ve been blogging for a while now. What have been the highlights for you?

The external highlight is smart mail from people who have changed their lives. They blame me, but of course it was them. I’m happy with partial credit.

The internal highlight, the real highlight, is that every day my blog helps me think more clearly.

It’s 1982. You just awoke from a dream about your future where you were filling out the little card they give you when you enter a new country. What did you put in the occupation field and what was the country?

I hate those dreams. But the occupation has always been ‘agent of change’. The country, my favorite, Canada.

If a smart person told you in 2004 that by 2009 almost no-one would be using Microsoft Word anymore because there would be free alternatives that were just as good, would you have believed them?

Hey, I *was* that smart person.

It’s almost exactly 200 years since Charles Darwin was born and as the world heads deeper into financial crisis, a lot of companies are facing extinction because they failed to adapt. Your work is part motivational text, part business theory; what advice would you give to the small ‘mom and pop’ businesses out there who are about to be fossilized?

Mom and pop have never, ever had a better future. There are more tools, there’s more leverage, more opportunity. Small is the new big.

The phone rings. It’s the White House. They’re putting you through to Obama in two minutes. What do you say?

Ah, remember this: the purpose of a conversation with a new friend is not to sell something. It’s to have another conversation.

Tell us a bit about your new book Tribes, and what’s in it for marketers?

Marketing has become leadership. You don’t market by interrupting, you market by connecting like minded people and taking them somewhere they want to go. The purpose of the book is to sell you on some flavors of leadership and to beg you to do what we so desperately need you to do: lead us.

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9 Responses to Six Questions with Seth Godin

  1. Kate Kendall says:

    Wow, Matt, Seth Godin! You are turning into a one woman USA!

  2. Kate, WTF are you on about?

  3. Kate Kendall says:

    I was just (and obviously poorly) trying to explain that I can’t believe you secured an interview with Seth. Congratulations and great questions!

  4. Aha! I thought you’d confused me with Wonderwoman for a moment there. Seth is a champ. I’ve got some grea interviewees lined up too, so stay tuned.

  5. Kate Richardson says:


    You interviewed Seth Godin?

    And the man doesn’t accept comments on his blog?

    Shame on you


  6. Nice couple of questions. Keen to see who else you can wrangle into answering emails!

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  8. Just so we’re clear though, Matt is actually Wonderwoman. Kate you tricked him into revealing his secret identity, hope you’re pleased!

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