Take the time, if you will, to meet Vincent Ferrari. I’ll let him introduce himself in his own words:
My name is Vincent Ferrari and I’m a proud half-Italian half-German NYC guy. I’m married with two wonderful cats, Pandora and Patches, and I live in a nice part of the Bronx (yep, they do exist!).
I love writing, photography, videography, and gadgets. My friends all know me as the gadget geek of the group and I love playing around with new toys. I’m into music and television, as well as some radio, but not so much movies. I also fancy myself a policy wonk and love talking politics. My politics are pretty straightforward. On economic issues, I’m a conservative. On environmental issues, I’m pretty liberal, and on social issues, I’m libertarian / liberal. Okay, so maybe not that straightforward.
My goal? Seeing a world free of oppressive stupidity, and a world where being a Christian isn’t presumed to mean you’re stupid or naive in some way. I’m a proud Catholic who hasn’t missed one single mass (including Holy Days) in over 3 years, and I have no problem telling you I love my church. I may not always agree with them, but I do respect and follow to the best of my ability, the doctrines they set forth.
I don’t like atheists. Not because they don’t believe in God, but because I’ve never met one that didn’t think they were smarter than someone who did. Part of my life’s goal is to meet an atheist who isn’t a pompous know-it-all jerk. After 32 years, I’m about ready to give up on that.”
Vincent writes a blog called “insignificant thoughts“. It deals with technology stuff, religion and politics. I don’t read it. I tried to read it, but, I didn’t like it. Perhaps it’s because I’m a pompous know-it-all-jerk, perhaps it’s because it doesn’t talk about marketing or music or the sort of pop culture I like, either way, the title rings true for me. I have no reason to read Vincent’s blog and by not reading Vincent’s blog I’m fairly certain my life won’t be any worse off.
AOL, the giant American Internet company, didn’t read Vincent’s blog either. Nor did they pay attention to his YouTube rants. The company did, however, according to Wikipedia, have an elaborate scheme for rewarding employees who purported to retain or “save” subscribers who had called to cancel their Internet service. In many instances, such retention was done against subscribers’ wishes, or without their consent. Under the scheme, consumer service personnel received bonuses worth tens of thousands of dollars if they could successfully dissuade or “save” half of the people who called to cancel service. For several years, AOL had instituted minimum retention or “save” percentages, which consumer representatives were expected to meet. These bonuses, and the minimum “save” rates accompanying them, had the effect of employees not honoring cancellations, or otherwise making cancellation unduly difficult for consumers. Many customers complained that AOL personnel ignored their demands to cancel service and stop billing. Vincent was one of them.
If AOL had read Vincent’s blog or watched hius YouTube channel, they probably could have saved themselves $1.25 million.
There are about 400 million Vincent Ferraris out there in blogland. How many aren’t you listening to?
Better setup a few more Google alerts huh.