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Meet Your Influencers


We had a meeting with the bank earlier this week. We knew they were interested in the whole social media thing or they wouldn’t have asked us back. We also knew they were going to struggle to see value in monitoring social media channels when they could easily setup Google alerts for their brand and catch anyone havingĀ  a sneaky whinge. We knew Google alerts were only half the story though; if you want to engage people, you need to meet them. It’s hard to meet people when you only know them as just ‘levinator25’ or ‘ID203’ in a database. So this is what we did…


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