Have you ever wished you could find out everything people were saying about your company in blogs, forums, online media and on third-party websites? Better still, have you ever wished you could be notified via email when new information or comments about your company are published anywhere on the world wide web?
Media Monitors offer a paid service which is great if you like being sent newspaper clippings to stick in scrapbooks (scrapbooking is very popular these days). But did you realise that Google offer a very similar thing for free? It’s called Google alerts. It won’t send you dead trees, but it will email you any time the keywords of your choice appear on the web. It’s dead simple, and dirt cheap. Use it. Now.