I was playing around with Wikipedia on behalf of a client this afternoon and was not exactly surprised to see that Tarnya Dunning from Telstra’s public affairs department had been doing the same. Unlike many unscrupulous contributors though (and by god there are many) it was nice to see that she had clearly declared what she was up to and appears to have done so with only the best intentions. Nice one Tarnya. If only Optus were as active and polite in the social media space as you (not to mention Vodafone).
Editing Your Own Wikipedia Article is frowned upon by Wikipedia, but it’s not banned and it can be done well. Social media marketers could do well to follow Tarnya’s lead. If you’re interested in the topic, check out the developing discussion on the rules of engagemen for social media marketers and bloggers here.