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Email marketing – suggested reading


So often we are asked about spam, email marketing tips and how to effectively format e-DM’s, so as a result we have pulled together the following books and websites which may prove useful when you’re thinking about email marketing.

The Australian Communications and Media Authority (ACMA)

The Australian Communications and Media Authority (ACMA) is responsible for the investigation of complaints of alleged breaches of the Spam Act. Their website is the bible on spam.


Seth Godin’s Blog

Heavy on the philosophy and occasionally a tad light on practical advice, Seth’s blog is must-reading for anyone thinking about marketing anything in 2010.


Permission Marketing

Seth Godin’s book on the topic explains why getting people’s permission to talk to them is a far more effective way of selling them things than interrupting them all the time. You can get the first four chapters free.


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