Menu
Click-To-Call: 07 5531 3810

According to data released by ComScore this month, 800,000 Australians visited the Twitter website in June. Most of them had less than 10 followers and many had no followers at all, but regardless, 800,000 is a big number. It’s about … Continue reading

Posted in Hot Tips, Uncategorized | Tagged , | 6 Comments

I just got this email newsletter from my brother’s cafe. He has no formal training in integrated marketing communications, but bloody hell, he’s doing a good job at it. I’ve made some notes below on why it’s such a great … Continue reading

Posted in Uncategorized | 3 Comments

The Internet is a largely unregulated place. Sure, corporate lawyers try and throw their muscle around when they sniff a suit, but the reality is, there are no rules. Rotten.com still exists over a decade on; spam continues to infiltrate … Continue reading

Posted in Hot Tips, Social Media, Uncategorized | Tagged | 9 Comments

Posted in Uncategorized | 12 Comments

Three thoughts: One of the gifts I bought myself for Christmas was the latest hardcover edition of Kotler’s standard textbook, Principles of Marketing. Nowhere in the index or table of contents does it mention Christmas. This is a good thing. … Continue reading

Posted in Uncategorized | Leave a comment

If you’re interested in marketing or economics (or blogging) and you haven’t read Chris Anderson’s The Long Tail, do it as soon as you can. It’s a brilliant book which explains that although a few market leaders account for the … Continue reading

Posted in Uncategorized | Leave a comment

Two digital music stations and the viral power of blogs. David Gillespie told me how stupid and crap Stripe is. It is. It’s crap and it won’t work and it’s stupid. I’m telling you now. Iain Tait told me how … Continue reading

Posted in Uncategorized | Tagged | 4 Comments

I wrote yesterday about how smart corporations should be engaging bloggers in dialogue. Not just idly watching with Google alerts, but actively reaching out and befriending those who are talking about their products and services. They know that bloggers are … Continue reading

Posted in Uncategorized | Leave a comment

NAB (the National Australia Bank) made a profit of more than $4 billion last year, so they’ve been spending some of their cash experimenting with blogs. They know that blogs are important social media outlets and that the powerful ones … Continue reading

Posted in Uncategorized | Tagged | 4 Comments

Seth Godin — He often gets referred to as a marketing guru, and it could just be the haircut, but Seth comes up with a nuggety bit of original marketing gold pretty much every single day. It’s worth reading because … Continue reading

Posted in Uncategorized | Tagged | Leave a comment