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It came out last week that members of the Gold Coast City Council are thinking the Red Dot of the city re-brand may not have been a good idea. This follows a wave of negative responses to the brand from … Continue reading

Posted in Social Media, Social Media Monitoring, Twitter | Tagged , , , | Leave a comment

Question: How many things on this Twitter account can be optimised? No peeking!

Posted in Social Media, Twitter | Leave a comment

Our latest social media marketing workshop delved into the world of Facebook and Twitter for business, including how to use these tools within your marketing strategy in order to increase engagement, as well as to enhance your online profile through … Continue reading

Posted in Facebook, Online Marketing Workshops, Social Media, Twitter | Leave a comment

Over the past couple of months we’ve been tweeting bite sized chunks of Social Media Tips via Twitter. If you’re following us on Twitter you might have seen some of these helpful tweets. We figured it would be advantageous to … Continue reading

Posted in Facebook, Social Media, Social Media Monitoring, Twitter | Leave a comment

You’ve been monitoring online sentiment, you’ve even started responding to negative content, but there’s still some lingering items on the search engine results page (SERP) that you’d rather not have your users see. Remove Negative Webpages From Your SERP It’s … Continue reading

Posted in Google Places, Insights, PR, Social Media, Social Media Monitoring, Strategy, Twitter, Word of Mouth | Tagged , , | Leave a comment

When someone praises your company or product, get in on the conversation. Thank them for their patronage and they’ll tell everyone how great your brand is.

Posted in Facebook, Google Places, Insights, PR, Social Media, Social Media Monitoring, Twitter, Word of Mouth | Tagged , , | 1 Comment

This week we’re going to go over how to monitor online sentiment, how to protect yourself from brand squatters, and what to do with your new data. Claiming Your Brand Register your brand as a trade mark. Register the most … Continue reading

Posted in Facebook, Google Places, Hot Tips, Insights, PR, Social Media Monitoring, Twitter, Word of Mouth | 2 Comments

How can Qantas recover from the recent grounding debacle? The numbers differ, but it’s safe to say that it personally affected well over 100,000 people when you include friends and family that were expecting a nice visit from someone flying … Continue reading

Posted in Case Studies, Facebook, Social Media Monitoring, Twitter, Word of Mouth | Tagged , , , | 1 Comment

There’s nothing worse than getting a bad product / service, complaining about it, and then getting the cold shoulder from the company that wronged you. By not having reputation management in place that company probably just lost you, all your … Continue reading

Posted in Facebook, Hot Tips, PR, SEO, Social Media Monitoring, Strategy, Twitter, Word of Mouth | 1 Comment

Over the past couple of months we’ve been tweeting bite sized chunks of SEO advice via Twitter. If you’re following us on Twitter you might have seen some of these helpful tweets. We figured it would be advantageous to compile … Continue reading

Posted in Content Strategy, Conversion Rate Optimisation, SEO, Twitter | Tagged | 1 Comment