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SEO or PPC?

 

“But I never click on those Ads…” – Yes but lots of other people do. Aside from the obvious confusion that Natural Search Marketing (SEO) and Pay-Per-Click Advertising (PPC) can create (i.e. which results are paid for), which service to … Continue reading

Posted in SEM, SEO | Leave a comment

How old is the content on your site? People come to your website for information – about who you are, what you do, or what you can do for them. If your content isn’t clear, easy to read or attention-grabbing, … Continue reading

Posted in Content, Content Strategy, SEO | Tagged , , , | Leave a comment

… or maybe you do, so you’ll need to check that idea at the door before reading this post. This post really shouldn’t take long to write because it’s pretty simple – you don’t want to rank #1 for such … Continue reading

Posted in Conversion Rate Optimisation, SEO, User Experience Design, Web Design | Leave a comment

E-Commerce can be frustrating if you look at your analytics and see your visitors put something in the cart and then leave without completing a transaction. Or worse, leave during the last step of the transaction. Why did they bail? … Continue reading

Posted in Conversion Rate Optimisation, e-Commerce, Hot Tips, Sales, Strategy, User Experience Design, Web Design | Tagged | Leave a comment

Come one come all social media marketing is here to save the day! 100% free, takes only a few short minutes a day and cures whatever marketing ills ail ya’ … Heard this one before? Truth of the matter is … Continue reading

Posted in Facebook, Google Places, Marketing, Online Marketing Workshops, PPC, SEM, Social Media | Tagged , , , , , , | 4 Comments

Over the past couple of months we’ve been tweeting bite sized chunks of SEO advice via Twitter. If you’re following us on Twitter you might have seen some of these helpful tweets. We figured it would be advantageous to compile … Continue reading

Posted in Content Strategy, Conversion Rate Optimisation, SEO, Twitter | Tagged | 1 Comment

Our Internet Marketing manager Luke just reminded me to watch this brilliant video from SEOmoz about some of Google’s latest algorithm changes. In a nutshell, the ‘old’ style of putting the heaviest importance on keyword placement is out and optimising … Continue reading

Posted in Content Strategy, Conversion Rate Optimisation, Marketing, SEO | Tagged , | 1 Comment

A friend of mine recently launched his wedding video website. The site looked very nice: clean, modern and clearly laid out. It also had some nice big videos showcasing his work which are exceptional. So in general a great start … Continue reading

Posted in Conversion Rate Optimisation, SEO, User Experience Design | 2 Comments

A highly informational slide show from our February 2011 Search Engine Marketing Workshop. Continue reading






Posted in Content Strategy, Conversion Rate Optimisation, SEM, SEO | Leave a comment

One of the most common issues we deal with when it comes to SEO (Search Engine Optimisation) is client expectation and misunderstandings about what SEO is and what it will do for their website. When someone comes in to talk … Continue reading

Posted in Content Strategy, Conversion Rate Optimisation, SEO | Leave a comment