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1. Start a Twitter account and give people incentives to follow you. The more topical the better – it keeps people interested and they’ll stay tuned. Like this:

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You know that thing you’ve always wanted to do? You can do it. It’s possible. This is the 21st Century. Anything is possible. And if for some strange reason it turns out to not be possible, it just wasn’t meant … Continue reading

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The presenter would have prepared for weeks; researched diligently and practiced five times the night before, just to make sure everything went according to plan. No stone would have been left unturned. No ‘t’ would have been un-crossed. No ‘i’ … Continue reading

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We had a meeting with the bank earlier this week. We knew they were interested in the whole social media thing or they wouldn’t have asked us back. We also knew they were going to struggle to see value in … Continue reading

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A friend of mine has developed his marketing mantra. It’s quite good and it goes like this: Markets are conversations Conversations happen around social objects Social objects are products or services that are remarkable Remarkable is not just something special, … Continue reading

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My first proper job was as a reporter for a start-up indie newspaper in the north western suburbs of Sydney. The editor was an awesome guy called Peter Gladwell; he hired me because he had a fire in his eyes … Continue reading

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Here’s a list of 25 top marketing and social media blogs. It comes from a guy called Mack who makes lists of blogs every now and then based on how many people subscribe to them. It’s by no means definitive, … Continue reading

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It’s a capitalist tool, but even after the revolution, in the darkest days of red army rule and state-induced famine, the Bolsheviks had it. Imagine a world without advertising. Imagine if no organisations exchanged currency for promotion: No billboards, no … Continue reading

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