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Many internet users today are turning to video for their news, entertainment and even research, making online video an increasingly important tool for your business. From desktop to mobile phones, social media and straight web searches, people are viewing promotional … Continue reading

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It’s recently been discovered that there’s a security vulnerability that’s affected thousands of websites over the last 2 years. What’s been labelled the “Heartbleed Bug”, allows hackers who know about the glitch to secretly extract sensitive consumer information such as … Continue reading

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Last week I went over some positive local ranking factors from David Mihm’s annual local ranking factors industry survey. Now let’s take a look at what you most certainly shouldn’t do. Negative Local Ranking Factors Use of alternate or tracking … Continue reading

Posted in Google Places, Hot Tips, Insights, Local Search & Directories, SEO | Leave a comment

David Mihm’s annual local search ranking factors was released last week. Every year he sends a survey about local ranking factors to local search experts. The timing for this year’s report is interesting because the results came in just before … Continue reading

Posted in Google Places, Hot Tips, Insights, SEO | 2 Comments

The dust has started to settle on switch from Google Places to Google+Local. As usual, whenever Google makes an omelet more than a few eggs get cracked. So far the worst thing I’ve heard about is businesses losing their listing … Continue reading

Posted in Google Places, Hot Tips, Insights, Social Media | 3 Comments

You’ve been monitoring online sentiment, you’ve even started responding to negative content, but there’s still some lingering items on the search engine results page (SERP) that you’d rather not have your users see. Remove Negative Webpages From Your SERP It’s … Continue reading

Posted in Google Places, Insights, PR, Social Media, Social Media Monitoring, Strategy, Twitter, Word of Mouth | Tagged , , | Leave a comment

When someone praises your company or product, get in on the conversation. Thank them for their patronage and they’ll tell everyone how great your brand is.

Posted in Facebook, Google Places, Insights, PR, Social Media, Social Media Monitoring, Twitter, Word of Mouth | Tagged , , | 1 Comment

This week we’re going to go over how to monitor online sentiment, how to protect yourself from brand squatters, and what to do with your new data. Claiming Your Brand Register your brand as a trade mark. Register the most … Continue reading

Posted in Facebook, Google Places, Hot Tips, Insights, PR, Social Media Monitoring, Twitter, Word of Mouth | 2 Comments

I had lunch with Jules Starck today. She’s the smartest researcher I know, but she’s off to India for three weeks, so I thought I’d better pick her brain before she left, just in case she ate a bad curry … Continue reading

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