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An excellent way to keep in touch with your customers and stay front-of-mind is through email marketing. It provides one of the highest returns on investment for marketers, and is 40 times more effective than mediums such as Facebook or … Continue reading

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At e-CBD we’re pretty big fans of email marketing. It’s an incredibly cost effective marketing tool with a high conversion rate. Yet it’s rather pointless without a decent email database. In this three part blog series we will look at … Continue reading

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What does your email signature say about you? First impressions count! With millions of emails circulating every day you need your emails to set your business apart. Email signatures are a cost effective marketing tool that every business should utilise. … Continue reading

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Do you make the most of your email contact list? In spite of all the rapidly growing forms of online communication, email marketing still provides one of the highest Return on Investment, with more than 40 percent of email recipients … Continue reading

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A business report commissioned by Google Australia has revealed what we already knew; small business embracing digital and developing an online presence are far more likely to succeed. Deloitte Access Economics was commissioned by Google Australia to gain an insight … Continue reading

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In spite of social media’s rise in popularity, email is still here, busy, and alive & kicking. No matter what business you’re running, a well thought out email marketing campaign can prove quite beneficial. In fact, those who make purchases as … Continue reading

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There were high expectations for 2012. We saw the London Olympics, financial troubles in Europe, a Federal election in the US, our politicians bickered and there was even talk of the end of the world! But we’re all still here. So … Continue reading

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2012 has well and truly begun. We’re hoping most of you are back refreshed and excited about what the year holds in store. In 2011 we ran some large format online marketing courses on SEO, Social Media Marketing, Pay-Per-Click advertising … Continue reading

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Our Email Marketing Masterclass covered a variety of topics related to marketing through email – including tips and tricks to boost your subscribers, open and click through rates, what not to do when emailing your customers and the kind of … Continue reading

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I recently wrote a post on the definition of spam in a 21st Century marketing context which touched on the topic of what happens if you get caught spamming in Australia. The process is similar in most western countries. In … Continue reading

Posted in Email Marketing, Hot Tips, Online Marketing Mistakes | Tagged | 2 Comments