Menu
Click-To-Call: 07 5531 3810

Being in business keeps you busy so when your website goes down or your emails stop or worst still your site gets hacked – it’s the last thing you need to add to the pile of things to do. Generally … Continue reading

Posted in Case Studies | Leave a comment

So you want to add video content to your website. Maybe a video to show users how to use your product, testimonials, or perhaps a commercial showing your products and services? That’s a great idea! But it’s not so simple. … Continue reading

Posted in Case Studies, Strategy | Leave a comment

How can Qantas recover from the recent grounding debacle? The numbers differ, but it’s safe to say that it personally affected well over 100,000 people when you include friends and family that were expecting a nice visit from someone flying … Continue reading

Posted in Case Studies, Facebook, Social Media Monitoring, Twitter, Word of Mouth | Tagged , , , | 1 Comment

How many advertising messages is the average consumer really exposed to each day? There are figures ranging from a few hundred upwards, but the consensus seems to be about 3,000. I’m interested in finding out an accurate statistic because it’s … Continue reading

Posted in Case Studies | Tagged | 4 Comments

A friend sent me this case study yesterday – It’s from a site called Marketing Profs and it’s a great example of a “mom and pop” business using social media and word of mouth marketing to build a pet food … Continue reading

Posted in Case Studies, Social Media | Leave a comment

I was in Melanesia last week, chiefly to climb a volcano, but also to have a good long chat about marketing strategy with Stuart Mathison, who is the Head of Operations of the National Bank of Vanuatu. Stuart is a … Continue reading

Posted in Case Studies | Tagged | 16 Comments