Kirrihill Wines sent me some bottles of vino a couple of weeks ago as part of their wine for bloggers program. I blogged about the wine from a social media marketing perspective a couple of times and a lot of people read with interest. In fact, as is the nature of the medium, word spread around the world. A few US wine critics even took notice.
Which is lovely, but the feedback from most comments was “that’s great Matt, nice use of social media marketing, but what did you think of the wine?”
I figured it was about time I told you. In fact, it was pretty good. I sampled half a dozen bottles with friends and gave half a dozen away to co-workers who expressed interest. I wanted to wait a couple of weeks before I wrote anything about the wine so I was working from my lasting impressions, rather than my immediate impressions.
The results are as follows:
- After two weeks I could not remember the exact name of the winery that had sent me the dozen bottles. I thought it was Kirrihill Wine and had to go back and change the title of the blog post when I visited their website just then and realised it was Kirrihill Wines. Not a big deal, but, interesting.
- Of the 10 people in this office who saw the bottles on my desk, the six who professed to be the most interested in wine were given a bottle. None of them can remember the name on the label, although two knew it started with a K and one thought it was Kirribilli. So, including me, that’s 0/11 brand recall after two weeks. They all thought the wine was OK and said that if they saw it in a bottle shop they’d consider buying it again, but none were raving about it. Ouch.
- I sampled the following wines:
- Chardonnay Viognier
- Riesling Pinot Gris
- Sémillon Sauvignon Blanc
- Garnacha Rosé
- Cabernet Merlot
- Shiraz Viognier
- Tempranillo Garnacha
- I was actually really looking forward to trying the Riesling Pinot Gris and went to the trouble of having a dinner party and cooking a thai-style bbq prawn and macadamia nut salad to match the wine, and it was OK, but it didn’t really stand up against a few of my other favourite mid-range rieslings from Petaluma and Pewsey Vale.
- The Tempranillo Garnacha was fantastic and unusual. I would buy it again. In fact, I would actively seek it out in a bottle shop. If I could remember the name. It would be nice if their website mentioned more about it because it’s such an unusual variety.
- The rest of the range was OK, but to be honest, I wouldn’t go out of my way to buy them again.
- I loved the packaging.
I’ll drop Kirrihill a line in the next few weeks and do a more in-depth interview about how the campaign went because it’s certainly generated some buzz, but for now, those are my thoughts as a wine drinker.
Oh, by the way, if you’re a wine fan and haven’t checked out Project Vino, make sure you do. It’s an online Australian wine community and it’s brilliant.