My desk smells like strawberry ice cream. It’s fabulous. I can’t remember getting a bit of direct mail that excited me since, well, ever. Appropriate then, I guess, because it’s an ad for direct mail. And it came in the post. Wonderful stuff, and lovely proof that until we get smellyvision or scenternet, sometimes you just can’t beat a bit of paperto get the ol’ factory system going. Maybe GM and Chrysler need more scratch and sniff ads. Kudos to the Open Mind Research Group.