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Scratch and Sniff Marketing


My desk smells like strawberry ice cream. It’s fabulous. I can’t remember getting a bit of direct mail that excited me since, well, ever. Appropriate then, I guess, because it’s an ad for direct mail. And it came in the post.  Wonderful stuff, and lovely proof that until we get smellyvision or scenternet, sometimes you just can’t beat a bit of paperto get the ol’ factory system going. Maybe GM and Chrysler need more scratch and sniff ads. Kudos to the Open Mind Research Group.


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One Response to Scratch and Sniff Marketing

  1. I got this in the mail as well. I was spewin though cause the Vanilla and Chocolate weren’t scratch n sniff. I don’t like strawberry icecream 🙁

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