I’m going to write a detailed article about the results for Marketing Magazine which will be out soon, but some interesting points to note include:
- If you want to avoid seeing ads, underwater is a good option
- Commercial TV and Radio feel like an advertising wilderness compared to the Internet, or your typical city street corner
- It’s hard to count ads on TV because you’re so used to ignoring them
- Defining an ad is even harder
Stay tuned for more info and some ‘scientific-style’ results soon.