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And the number of ads the average consumer sees every day is…

 

1033

I’m going to write a detailed article about the results for Marketing Magazine which will be out soon, but some interesting points to note include:

  • If you want to avoid seeing ads, underwater is a good option
  • Commercial TV and Radio feel like an advertising wilderness compared to the Internet, or your typical city street corner
  • It’s hard to count ads on TV because you’re so used to ignoring them
  • Defining an ad is even harder

Stay tuned for more info and some ‘scientific-style’ results soon.

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3 Responses to And the number of ads the average consumer sees every day is…

  1. Nathan Bush says:

    Very cool. Let’s hope submarines aren’t the next luxury vehicle or we’re out of a job. Be interesting to compare the 3,000 ad per day studies with yours and see why they are different. Is it the definition of ‘ad’, movements, demo’s etc etc?

  2. Pingback: A (very, very slightly) Scientific Study of Brand Recall in the Average Consumer ยป Zakazukha Zoo Social Media Marketing Blog

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