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Ad counting continued… What makes an ad?


I was telling some people in the office about my plans to spend a day these holidays counting the ads I see and the general consensus was that I was a) crazy and b) in need of a more fulfilling way to spend my summer. It’s probably true, but I’m going to do it anyway. I’ve decided that logos don’t count though. Otherwise I’ll just end up counting products. The new definition of an ad is promotional message that has been paid for in some way (not neccessarily cash) – some sort of an exchange has to have taken place.

Now, does anyone know where I can get a little click-button counter thingy?

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One Response to Ad counting continued… What makes an ad?

  1. Melissa says:

    I’m very interested to find out what the outcome of this little experiment is. After reading the original post i did some research and there are alot of different opinions on the topic. Also, some people seem to be still quoting research that was done over 10 years ago!

    I think the no logo’s rule is going to make it alot easier for you.

    Good luck and report back asap!!

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