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It’s recently been discovered that there’s a security vulnerability that’s affected thousands of websites over the last 2 years. What’s been labelled the “Heartbleed Bug”, allows hackers who know about the glitch to secretly extract sensitive consumer information such as passwords and even credit card details.

Heartbleed Bug

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How old is the content on your site?

Update your Website ContentPeople come to your website for information – about who you are, what you do, or what you can do for them. If your content isn’t clear, easy to read or attention-grabbing, visitors will quickly assume you don’t have what they’re looking for… and leave.

Remember, someone else’s website is just another quick Google search away. Continue reading

Posted in Content, Content Strategy, SEO | Tagged , , , | Leave a comment
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Do you understand your SEO reports?

SEO Case Studies

Put simply, Search Engine Optimisation is the ongoing process that boosts your website’s visibility in search results for terms that relate to your business. But SEO is never simple!

There are always new systems & techniques that alter this environment. Often what was common SEO practice less than a year ago can fast become an outdated tactic that can prove detrimental to your site today. Continue reading

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Okay. I wasn’t going to say anything but this week’s experiences forced my hand. I’m still finding potential clients who come to us for SEO services suffering the ill-effects of spammy link strategies.

The bottom line is Google said STOP a long time ago and if that’s who you want to “impress” then it stands to reason that you should follow their lead.

Plus – SEO is so much more than that. Filling your website with thousands of people for a handful of keywords you think are cool is no closer to legitimate internet marketing than herding a crowd of people into your store with a gun (cue scene from The Simpsons where Homer tries to market the bowling alley he works at with a shotgun).

Homer Bowling Shotgun Continue reading

Posted in Local Search & Directories, SEO | Leave a comment
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Do you make the most of your email contact list?

Email Marketing

In spite of all the rapidly growing forms of online communication, email marketing still provides one of the highest Return on Investment, with more than 40 percent of email recipients making at least one purchase as a result of a promotional email.

If done right, emailing your customers creates a personal connection, and allows you to market directly to those that have expressed interest in your business, either through subscribing or by providing their email in a previous transaction. Continue reading

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Have you checked out your website on a mobile device?

Mobile Friendly Website

More and more internet users are accessing websites through smartphones, tablets and other mobile devices. Some of our clients receive up to 50% of their web traffic through mobile phones.

The mobile market results in some great returns too! Continue reading

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Best Website winner MACCAs Media AwardsWinners Of The Prestigious “Best Website” For The 2012 & 2013 MACCA Media Awards!

e-CBD are proud to announce that we are two-time winners of the “Best Website” category for the 2013 and 2012 MACCA Media Awards! For over a decade, The Media Club Gold Coast has been presenting the MACCAs Awards designed to celebrate the achievements made within the media industry across print, broadcast, outdoor and, of course, digital. Continue reading

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Help Me Google. You're My Only Hope.Earlier in the year Google quietly started a small customer support team to deal with Google Local business listings. Business owners have been asking for it for years, but it’s still largely unheard of.

If you have a Google Local business listing and you’re having trouble verifying, fixing incorrect data or if your listing has disappeared then this is going to be the best thing you’ll read all day. Continue reading

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