Overview of Penguin & Links
Since Google released the Penguin algorithm, websites with spammy backlinks have suffered with drastic drops in rankings. In a nutshell Penguin is designed to find spammy links & devalue the sites they point to. There are many more facets to Penguin, but to keep this guide from turning into a book let’s just stick with this basic definition.
Nearly every website we’ve looked at that was hit by Penguin has hired a less than reputable SEO company at some point. That dodgy SEO company then built an obscene amount of spammy backlinks on message boards & sites no one ever visits (or hired a 3rd party in India or Russia to do it for them).
The sites that didn’t hire an SEO company fancied themselves SEOs after reading some articles and decided to build the spammy links on their own (whether they knew they were spammy or not). Continue reading
What does your email signature say about you?
First impressions count! With millions of emails circulating every day you need your emails to set your business apart.
Email signatures are a cost effective marketing tool that every business should utilise. They are your digital business card that you flash before your existing and potential customer’s eyes every time you communicate with them, setting the tone for your emails. So a great looking email signature will make your business appear as professional as the products or services you provide. Continue reading
Can potential customers find your business on the map?
Chances are your business already shows up on Google Maps, but if your Google Places listing hasn’t been claimed it could contain old information or even send your customers in the wrong direction.
Did you know that 20% of searches are location based, and that 97% of consumers search for local businesses online?
The best part is that Google places is designed to give truly local businesses an edge over larger websites that happen to have an office or outlet in your area.
Google Places is one of those online fixes that you can manage yourself. You can claim your listing, update the information and link it to your Google+ business page.
By claiming your Google Places Listing you not only ensure that you show up on the map for searches that matter to you, but you can also brand your listing so it includes features like:
- Your logo and branding
- Address and best contact details
- Business hours
- Customer reviews
- Recent Google+ posts
If you are managing your Google Places yourself you can check out our tips on optimising your listing. However, it’s important to pay attention to Google’s Policies & Guidelines, as breaching them can see you drop off the search results.
If you’d like some advice in setting up your Google Places listing we can help with branding and optimising your listing. Simply call the team at e-CBD for more information on Google Places and Search Engine Optimisation.
It’s recently been discovered that there’s a security vulnerability that’s affected thousands of websites over the last 2 years. What’s been labelled the “Heartbleed Bug”, allows hackers who know about the glitch to secretly extract sensitive consumer information such as passwords and even credit card details.
How old is the content on your site?
People come to your website for information – about who you are, what you do, or what you can do for them. If your content isn’t clear, easy to read or attention-grabbing, visitors will quickly assume you don’t have what they’re looking for… and leave.
Remember, someone else’s website is just another quick Google search away. Continue reading
Do you understand your SEO reports?
Put simply, Search Engine Optimisation is the ongoing process that boosts your website’s visibility in search results for terms that relate to your business. But SEO is never simple!
There are always new systems & techniques that alter this environment. Often what was common SEO practice less than a year ago can fast become an outdated tactic that can prove detrimental to your site today. Continue reading
Okay. I wasn’t going to say anything but this week’s experiences forced my hand. I’m still finding potential clients who come to us for SEO services suffering the ill-effects of spammy link strategies.
The bottom line is Google said STOP a long time ago and if that’s who you want to “impress” then it stands to reason that you should follow their lead.
Plus – SEO is so much more than that. Filling your website with thousands of people for a handful of keywords you think are cool is no closer to legitimate internet marketing than herding a crowd of people into your store with a gun (cue scene from The Simpsons where Homer tries to market the bowling alley he works at with a shotgun).