It’s recently been discovered that there’s a security vulnerability that’s affected thousands of websites over the last 2 years. What’s been labelled the “Heartbleed Bug”, allows hackers who know about the glitch to secretly extract sensitive consumer information such as passwords and even credit card details.
How old is the content on your site?
People come to your website for information – about who you are, what you do, or what you can do for them. If your content isn’t clear, easy to read or attention-grabbing, visitors will quickly assume you don’t have what they’re looking for… and leave.
Remember, someone else’s website is just another quick Google search away. Continue reading
Do you understand your SEO reports?
Put simply, Search Engine Optimisation is the ongoing process that boosts your website’s visibility in search results for terms that relate to your business. But SEO is never simple!
There are always new systems & techniques that alter this environment. Often what was common SEO practice less than a year ago can fast become an outdated tactic that can prove detrimental to your site today. Continue reading
Okay. I wasn’t going to say anything but this week’s experiences forced my hand. I’m still finding potential clients who come to us for SEO services suffering the ill-effects of spammy link strategies.
The bottom line is Google said STOP a long time ago and if that’s who you want to “impress” then it stands to reason that you should follow their lead.
Plus – SEO is so much more than that. Filling your website with thousands of people for a handful of keywords you think are cool is no closer to legitimate internet marketing than herding a crowd of people into your store with a gun (cue scene from The Simpsons where Homer tries to market the bowling alley he works at with a shotgun).
Have you checked out your website on a mobile device?
More and more internet users are accessing websites through smartphones, tablets and other mobile devices. Some of our clients receive up to 50% of their web traffic through mobile phones.
The mobile market results in some great returns too! Continue reading
Winners Of The Prestigious “Best Website” For The 2012 & 2013 MACCA Media Awards!
e-CBD are proud to announce that we are two-time winners of the “Best Website” category for the 2013 and 2012 MACCA Media Awards! For over a decade, The Media Club Gold Coast has been presenting the MACCAs Awards designed to celebrate the achievements made within the media industry across print, broadcast, outdoor and, of course, digital. Continue reading
Earlier in the year Google quietly started a small customer support team to deal with Google Local business listings. Business owners have been asking for it for years, but it’s still largely unheard of.
If you have a Google Local business listing and you’re having trouble verifying, fixing incorrect data or if your listing has disappeared then this is going to be the best thing you’ll read all day. Continue reading
… or maybe you do, so you’ll need to check that idea at the door before reading this post.
This post really shouldn’t take long to write because it’s pretty simple – you don’t want to rank #1 for such and such term what you really want is your site to perform better for your business/organisation etc doing the job you built it for.
I’ve said for a long while (ask anyone in the office) that ranking reports are a really one dimensional way to look at the success of SEO activities on your site. This is only becoming increasingly true as the WWW changes the way we find businesses online. Continue reading