For the third year in a row, e-CBD has proudly sponsored the Patchewollock Music Festival. Patchewollock, Victoria is a town 1753km from the Southport office in the north-west of Victoria. Marilyn and Susannah donned their flannies and sent red dust flying as they kicked up their boots to great tunes.
One of the highlights was the e-CBD Sheep Race which was won by Meg’s Dream who went on to win ‘The Race That Slows The Nation’ – The Patchewollock Cup. Thank you to the Committee – we can’t wait to see you next year!
At e-CBD we’re pretty big fans of email marketing. It’s an incredibly cost effective marketing tool with a high conversion rate. Yet it’s rather pointless without a decent email database.
In this three part blog series we will look at the importance of an email database, ways to build your database, and how best to use it. Continue reading
Many internet users today are turning to video for their news, entertainment and even research, making online video an increasingly important tool for your business.
A simple video by one of our clients demonstrating how to cut a pineapple has had over 15,000 views.
What are you waiting for?
From desktop to mobile phones, social media and straight web searches, people are viewing promotional videos, commercials, announcements, how-to videos, where-to and what-to videos for all kinds of information. And that’s where you can step in.
Having video content on your site to answer customer queries, present information about your products or even just to entertain can benefit your business in many ways. Continue reading
e-CBD is proud to announce we’ve received yet another Gold Coast Business Excellence Award to add to our growing collection.
The team is proud to have taken out the May award for Knowledge Management & Information Technology as it recognises the creative and innovative work we do in web design. Continue reading
Google has been warning website owners about the importance of having mobile-friendly websites for some time. Now they’ve confirmed a change will take place on the 21st April 2015 which will favour mobile-friendly websites in Google’s mobile search results.
In a recent post on their Webmaster Central Blog, Google officially announced that the next major update to its search ranking algorithm will directly affect non-mobile friendly websites:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal… Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,” Google said. Continue reading
The holidays are slowly creeping up yet again and it’s about this time of year many business owners start to worry about what could go wrong over the Christmas break. The good news is you can still keep abreast of everything while you’re out of the office.
So long as you’re hosted with Ilisys you’ll be able to use webmail to view all your email accounts. Your webmail password is the same as the one you use in Outlook (or your iPhone, Blackberry, Galaxy, iPad etc.). If you’ve forgotten your password just give us a call before we break up on the 18th of December. Continue reading
Overview of Penguin & Links
Since Google released the Penguin algorithm, websites with spammy backlinks have suffered with drastic drops in rankings. In a nutshell Penguin is designed to find spammy links & devalue the sites they point to. There are many more facets to Penguin, but to keep this guide from turning into a book let’s just stick with this basic definition.
Nearly every website we’ve looked at that was hit by Penguin has hired a less than reputable SEO company at some point. That dodgy SEO company then built an obscene amount of spammy backlinks on message boards & sites no one ever visits (or hired a 3rd party in India or Russia to do it for them).
The sites that didn’t hire an SEO company fancied themselves SEOs after reading some articles and decided to build the spammy links on their own (whether they knew they were spammy or not). Continue reading
What does your email signature say about you?
First impressions count! With millions of emails circulating every day you need your emails to set your business apart.
Email signatures are a cost effective marketing tool that every business should utilise. They are your digital business card that you flash before your existing and potential customer’s eyes every time you communicate with them, setting the tone for your emails. So a great looking email signature will make your business appear as professional as the products or services you provide. Continue reading