“But I never click on those Ads…”
– Yes but lots of other people do.
Aside from the obvious confusion that Natural Search Marketing (SEO) and Pay-Per-Click Advertising (PPC) can create (i.e. which results are paid for), which service to choose once you understand the two can also be a difficult decision. We’re here to help! We’ll help you determine which type of internet marketing to use.
But I never click on those Ads …
Yes but lots of other people do.
Many clients who come in for an SEO consult respond with the words above when we suggest PPC advertising as a strategy or interim strategy to drive quality traffic to their website. The truth of the matter is that approximately 27% of searchers do click on those ads and a good PPC campaign with suitable landing pages, copy and keywords can be a great way to drive quality, converting traffic to your website. Take a look at some of our AdWords case studies to see how we’ve helped clients harness PPC for bigger profits and quality traffic.
So which is it PPC, SEO or Both?
Here is a comparison of PPC and SEO to help you have a better understanding of the benefits of the two:
||Initial Costs are similar or higher than PPC
||Consistent Cost Budget
||Most sites but some industries more suitable including:
- service based businesses
- building branding
- Long term ROI is excellent
- Broader and more inclusive
- Immediate short term results
- Highly targeted
- Good for competitive industries
- a great “stop gap” strategy while SEO is taking effect
- Takes time to see results (3 -12 months)
- Not as targeted for promoting specific pages
- Can be too costly (for the budget conscious)
- It is never going to cost you nothing for a click
- Poorly run campaigns can waste money
An excellent way to keep in touch with your customers and stay front-of-mind is through email marketing. It provides one of the highest returns on investment for marketers, and is 40 times more effective than mediums such as Facebook or Twitter (source). Though, like anything in life, there’s the right way to do it, and the wrong way to do it. Continue reading
Christmas is just around the corner and the team at e-CBD are about to take a much-needed break, closing office on Friday the 16th December, and returning to work Monday the 9th January, 2017.
We’d like to take this opportunity to thank you for your support throughout 2016. It was a busy year for us and we’re proud of all of our achievements. Check out our infographic below – what a year!
As one of the longest-running SEO agencies on the Gold Coast, our team has built up years of experience and knowledge in what really works for your website when it comes to search engine optimisation. Follow these tips in conjunction with a healthy SEO strategy and watch your organic visibility soar! Continue reading
Being in business keeps you busy so when your website goes down or your emails stop or worst still your site gets hacked – it’s the last thing you need to add to the pile of things to do. Generally this type of thing can be fixed with a quick call to your website provider or web hosting but what happens if they go out of business? Continue reading
We’ve had another great year at e-CBD and we’re proud to say we’ve been doing some fantastic work for our clients. In fact, we have been so busy that we have somewhat neglected the blog in 2015 (though don’t worry, this will pick right back up again next year 😉 ).
For the third year in a row, e-CBD has proudly sponsored the Patchewollock Music Festival. Patchewollock, Victoria is a town 1753km from the Southport office in the north-west of Victoria. Marilyn and Susannah donned their flannies and sent red dust flying as they kicked up their boots to great tunes.
One of the highlights was the e-CBD Sheep Race which was won by Meg’s Dream who went on to win ‘The Race That Slows The Nation’ – The Patchewollock Cup. Thank you to the Committee – we can’t wait to see you next year!