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SEO or PPC?

 

“But I never click on those Ads…”
– Yes but lots of other people do.

Aside from the obvious confusion that Natural Search Marketing (SEO) and Pay-Per-Click Advertising (PPC) can create (i.e. which results are paid for), which service to choose once you understand the two can also be a difficult decision. We’re here to help! We’ll help you determine which type of internet marketing to use.

But I never click on those Ads …

Yes but lots of other people do.

AdWords Sample adMany clients who come in for an SEO consult respond with the words above when we suggest PPC advertising as a strategy or interim strategy to drive quality traffic to their website. The truth of the matter is that approximately 27% of searchers do click on those ads and a good PPC campaign with suitable landing pages, copy and keywords can be a great way to drive quality, converting traffic to your website. Take a look at some of our AdWords case studies to see how we’ve helped clients harness PPC for bigger profits and quality traffic.

So which is it PPC, SEO or Both?

Here is a comparison of PPC and SEO to help you have a better understanding of the benefits of the two:

SEO PPC
Cost Initial Costs are similar or higher than PPC Consistent Cost Budget
Suitable for All sites Most sites but some industries more suitable including:

  • e-commerce
  • service based businesses
  • building branding
Benefits
  • Long term ROI is excellent
  • Broader and more inclusive
  • Immediate short term results
  • Highly targeted
  • Good for competitive industries
  • a great “stop gap” strategy while SEO is taking effect
Cons
  • Takes time to see results (3 -12 months)
  • Not as targeted for promoting specific pages
  • Can be too costly (for the budget conscious)
  • It is never going to cost you nothing for a click
  • Poorly run campaigns can waste money
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checking email on multiple devices

An excellent way to keep in touch with your customers and stay front-of-mind is through email marketing. It provides one of the highest returns on investment for marketers, and is 40 times more effective than mediums such as Facebook or Twitter (source). Though, like anything in life, there’s the right way to do it, and the wrong way to do it. Continue reading

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xmas closing times

Christmas is just around the corner and the team at e-CBD are about to take a much-needed break, closing office on Friday the 16th December, and returning to work Monday the 9th January, 2017.

We’d like to take this opportunity to thank you for your support throughout 2016. It was a busy year for us and we’re proud of all of our achievements. Check out our infographic below – what a year!

e-cbd year in review infographic_700

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SEO Strategy on napkin
As one of the longest-running SEO agencies on the Gold Coast, our team has built up years of experience and knowledge in what really works for your website when it comes to search engine optimisation. Follow these tips in conjunction with a healthy SEO strategy and watch your organic visibility soar! Continue reading

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You may have noticed some business pages on Facebook are showing a small ‘tick’ next to their name. Find out more about this feature and how to do it yourself.

What is this and how do I get one?

e-CBD Verified Facebook Page Continue reading

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Social Media turns 13 this year and like a teenager, it’s constantly changing and growing. If you need us to help your brand and company move with the ever-changing times, give us a call (07) 55313810 to arrange a time when we can speak all things social media.

In the meantime, we’ve created a list of 11 Social Media Marketing Tips for 2016:

  1. Create a Social Media Strategy & Schedule that is manageable and consistent. Find your voice, keep your audience engaged and wanting to come back for more.
  1. Create shareable content. Produce high-quality content that your audience is instantly interested in and want to share.

Continue reading

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Being in business keeps you busy so when your website goes down or your emails stop or worst still your site gets hacked – it’s the last thing you need to add to the pile of things to do. Generally this type of thing can be fixed with a quick call to your website provider or web hosting but what happens if they go out of business? Continue reading

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2015 Christmas Message

We’ve had another great year at e-CBD and we’re proud to say we’ve been doing some fantastic work for our clients. In fact, we have been so busy that we have somewhat neglected the blog in 2015 (though don’t worry, this will pick right back up again next year 😉 ).

Continue reading

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Patchewollock Music FestivalFor the third year in a row, e-CBD has proudly sponsored the Patchewollock Music Festival. Patchewollock, Victoria is a town 1753km from the Southport office in the north-west of Victoria. Marilyn and Susannah donned their flannies and sent red dust flying as they kicked up their boots to great tunes.

One of the highlights was the e-CBD Sheep Race which was won by Meg’s Dream who went on to win ‘The Race That Slows The Nation’ – The Patchewollock Cup. Thank you to the Committee – we can’t wait to see you next year!
Continue reading

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As a digital agency we always put our clients first, so this has been in the works for a long time. Head over to e-CBD.com and take a peek at our new, revitalised look. The new site is also responsive, so you’ll be able to see it across all mobile devices.

We’re so happy we’ve had a spring clean. Does your site need one too?
We know if can be hard to find the time to work on your own site. If you’d like to give your site some new life this spring, contact the team at e-CBD today.

Hot Topic – Video

Get ahead of your competitors with video.

  • Videos are more likely to be shared online
  • Half of YouTube viewership is from mobile devices – users today are more focussed on their mobile than desktop of even TV
  • Not only are videos great content for SEO, anecdotal evidence suggest Google may be giving more visibility to sites with a solid video strategy
  • DIY approach – with good lighting and audio you can get away with shooting on an iPhone

For more information about the benefits of videos you can read the full blog post.

Importance of a Database

Has your email database grown this year? It can be a valuable tool for small and large businesses alike. Just think of the benefits:

  • Email marketing is extremely cost effective
  • High conversion rate
  • You can market directly to those who have a relationship with and are interested in your business.
  • More effective reach than social media which can be fickle and subject to trends.

Read the full blog post.

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