Case Study: Big Cat Reality

Client Profile

Big Cat Reality is the premier liveaboard scuba diving boat in Queensland and their amazing weekend dive trips in the Moreton Bay Marine Park are considered legendary by divers from around the world. The boat visits some of the most spectacular reefs, islands and wrecks in Queensland, the crew are experienced and hilarious, the scenery is amazing and it’s one of the best-value scuba diving trips in the country.

What e-CBD Did for Big Cat Reality

Overview

Big Cat Reality is a great example of how you can use social media marketing to great effect in a small business. Scuba Divers go away for a weekend with a couple of dozen like-minded individuals, become best friends, and every moment is documented. Naturally they like to share their memories and they want to keep in touch with their new friends because divers always need dive buddies. Big Cat Reality clients are a pre-packaged social network just screaming out for a place to converge. We could have started a customised Big Cat community using an application like Ning, but in reality, Facebook does everything they need and their demographic (25-35s) is savvy enough to know what Facebook is, but probably not keen enough to try something new. Big Cat Reality had also already been tagged in half a dozen brilliant YouTube vidoes without them even knowing about it (proof that the best marketing strategy in the world is producing a great product that influential people want to share with their friends). It didn’t take much to create an official Big Cat Reality YouTube channel and start collating the videos together.

Specific Solutions

Web Design

• Designed the Big Cat Reality Website
• Advised on branding considerations

Social Media Marketing

• Designed and developed a hugely successful social networking presence on Facebook
• Developed a dedicated YouTube channel for the company
• Developed email alert system
• Advised on social media marketing strategy
• Implemented tracking measures to determine estimated ROI

Search Engine Optimisation

• Ensured the organisation has a highly visible presence across major search engines for a range of relevant keywords.