Case Study: Australian Labor Party

Client Profile

The Australian Labor Party is Australia's only national political party, with branches in every State and Territory. It is also Australia's oldest political Party, having celebrated its centenary in 1991. The party was elected to govern the country in the 2007 federal election and currently holds office in seven of the eight states and territories.

What e-CBD Did for the ALP

Overview

In addition to alp.org.au, Australian Labor also needed a wide range of secondary websites to support the election campaign and get the party message across. e-CBD designed a range of PR sites, such as howardfacts.com, flash animations, websites for state party branches, candidates (including Maxine McKew) and mobile versions to enhance the messages from the communications team. In consultation with the campaign directors and IT staff, e-CBD was responsible for crafting the visual design for a large portion of Labor's (winning) web campaign in the 2007 Federal Election (although please note that while we'd love to claim it as our own, Kevin07.com was not our work!).

Specific Solutions

Web Design

• Designed the Official Website of the Australian Labor Party
• Designed websites for numerous high profile candidates in the 2007 Federal Election
• Created flash presentations to aid the 2007 election campaign
• Designed and maintains websites for state branches
• Created maps and online campaign material

Social Media Marketing

• Advised on strategy for monitoring online word of mouth campaigns
  

Search Engine Optimisation

• Ensured the official Labor Party website achieved top rankings in Google for key search terms and related issues
• Advised on strategy for achieving coverage in Google News