Case Study: Aussie Car Loans

Client Profile

Aussie Car Loans is one of the largest auto finance brokers in Australia with offices in every state and territory.

What e-CBD did for Aussie Car Loans

Overview

Complete web design, search engine optimisation, social media and affiliate marketing campaign. Their three main websites now sit comfortably at number 1 in Google’s ‘natural’ results when you search for ‘car loans‘, ‘truck loans‘ and ‘boat loans‘. They’re beating all the major banks in the country, along with around 14 million other websites all vying for the space and no less than 457 competitors bidding for AdWords on those keywords. The business now generates most of its leads online and our design overhaul and marketing strategy increased online loan application completion rates by 60%.

Specific Solutions

Web Design

• Designed the Aussie Car Loans Website
• Designed websites for five of their subsidiary businesses
• Created loan calculators
• Designed creatives for banner campaigns across a range of websites, including NineMSN's CarPoint portal
• Advised on branding considerations

Social Media Marketing

• Developed complete social media marketing strategy
• Brokered sponsorship of blogs and identified more than 100 'influencers', forums and related organisations to approach for promotion
• Implemented unique tracking measures to determine reach and estimated ROI
• Advised on affiliate marketing techniques
• Developed unique visitor retention and referral strategies, including a car classifieds system and advice column

Search Engine Optimisation

• Ensured the organisation has the number one spot in Google for a range of relevant keywords in highly competitive spaces, such as 'car loans' and 'car finance'.