Search Engine Optimisation Australia — Case Studies of e-CBD clients

The following is a list of case studies of e-CBD clients. For more information please contact us and we'd be happy to provide you with further references!

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Warner Village Theme Parks
http://www.seaworld.com.au, http://www.movieworld.com.au, http://www.wetnwild.com.au, http://www.theme-parks.com.au

Warner Village Theme Parks, a division of AOL Time Warner, operates three theme parks on Australia's Gold Coast and wanted to get their four websites to the top of the search engines. They now have a comprehensive presence around the globe when anyone searches for obvious queries like 'Gold Coast theme park', or 'Australian theme parks', as well as blanket coverage for a number of other keywords related to services provided by each individual business, such as helicopter charter rides, conferences, functions and more.

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Bond University
http://www.bond.edu.au

As Australia's only private University, Bond is well suited to the needs of full fee paying students from overseas. While they had their own marketing strategies in place to communicate with prospective students, when it came to being listed in the search engines they were nowhere to be found. As the web was one of the first places overseas students looked when they were looking for a university in Australia, achieving a top search engine ranking was of vital importance to the Gold Coast-based institution. E-CBD recommended Bond target a wide range of search terms to ensure that all bases were covered and we researched the most appropriate words to target. As a result of our expertise Bond now has top ten listings in Google and other major search engines for everything from ‘study in Australia' and ‘Gold Coast Australia' to ‘top ranking Australian university' and ‘independent university in australia. They even out-rank Harvard and Yale if you search for 'best law school'.

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Praemium
http://www.praemium.biz

In 2002 Melbourne-based share portfolio administration firm Praemium launched it's online share portfolio management program and had to make themselves visible to the market as quickly as possible. e-CBD took a look at their needs and recommended they target a range of terms encompassing their business, including ‘capital gains tax processing' and ‘share portfolio management'. They are now number one and two in Google for those terms and their program has been a roaring success among investors. e-CBD was delighted to be on board the campaign when they listed on the Australian Stock Exchange in 2006.

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Wildlife Preservation Society of Australia (WPSA)
http://www.wpsa.org.au

As a non-profit organisation the WPSA didn't have a huge budget to spend on positioning, but they did have the time and resources to do a bit of work themselves, so we configured a 'DIY package' especially for them. We got them started by optimising their homepage and then gave them a detailed schedule outlining how to get great rankings for the rest of their site when people searched for everything from 'koala' to 'Australian wildlife lobby group'.